The Coca-Cola Company today announced it has begun taking steps to reorganize its corporate structure, which will include offering voluntary buyouts to approximately 4,000 employees in the U.S., Canada and Puerto Rico.
If there’s one CPG product type that has managed to explode during the COVID-19 pandemic, it’s Ready-to-Drink Cocktails (RTDs). According to Nielsen, sales of RTDs grew more than 90 percent in the month of June, with more growth expected throughout the summer as Americans searched for ways to entertain — or keep themselves entertained — with limited, inconsistent access to restaurants, bars, or each other.
Breezy Griffith, co-founder and CEO of fast-growing coated nut brand Skinny Dipped, spoke about why persistence was critical in landing the brand’s first retail accounts, how guts and guile got the products into the office pantries of Google and Microsoft, how she orchestrated national distribution of the brand at Target and why she’s turned to an industry veteran to manage day-to-day operations.
Canadian energy drink maker GURU is going public, announcing earlier this week its plans to be listed on the Toronto TSX Growth exchange this fall through a reverse merger with Mira X Acquisition Corp.
Kaló Hemp Seltzer Partners with PepsiNY; EBOOST Expands to Over 2,500 Locations; CellDration Water Partners with Kroger, Adds 1,100 Doors; Liquid I.V. Launches Energy Multiplier in Costco; KÖE Kombucha Builds on Immunity Trend; Better Booch Expands in Whole Foods; Pop & Bottle Enters Walmart, 7-Eleven; Play Mode Enters UNFI; Natalie’s Rolls Out to Target
Say hello to the BevNET and NOSH content calendar, where we list the upcoming free and subscriber-only happenings that you won’t want to miss for each site. Featuring a swath of new shows as well as our ongoing Office Hours and Elevator Talks, the calendar is our handy way of getting the word out on what’s coming up.
Food and beverage consulting firm Cascadia Managing Brands has taken an equity stake in Pennsylvania-based enhanced water startup Krisp Drinks, a Black-owned brand founded by a former convenience store manager.
After one of the company’s co-founders lost his home to the wildfires currently ravaging California, LifeAID Beverage Company is now calling on the business community to support the Santa Cruz community impacted by the blaze, which has now displaced roughly 100,000 people throughout the state.
As the assets of dairy conglomerate Dean Foods continued to be divided up following the company’s bankruptcy filing, plant-based dairy brand Good Karma announced today that it has repurchased the majority of the company once owned by Dean and also closed a “significant” amount of capital through new strategic partners.
Seeking to grow its international operations, functional drinks maker LifeAID Beverage Company has acquired its European distributor, HPF Solutions, trading under LifeAID Europe. Terms of the transaction were not disclosed.
Celsius Holdings, Inc., the parent company of fitness energy brand CELSIUS, announced this week that it has raised $22 million in private investments from two global institutional investors. Declining to name the investors, though calling one “Asia’s leading private equity firm,” CELSIUS president and CEO John Fieldly said the firms will help open doors for the brand’s international expansion through relationships with retailers and suppliers.
In June, both leaders and ordinary people who work in the food and beverage industry spoke out against racism as national protests in response to the killing of George Floyd brought to light issues surrounding systemic inequality. Now, brands, distributors, retailers and advertising agencies have begun to take action, or build upon previously established efforts to address this inequality, particularly through programs and initiatives designed to support the advancement of BIPOC entrepreneurs.
This episode is all about the art of revisions - moving from a big conceptual picture of the brand and into the details that can make all the difference at the moment of truth aka getting a consumer to choose us.
BevNET and NOSH have designed a platform exclusively for subscribers so that they can work with their peers and our selected experts. Our first Round Table discussion will be with Stu Strumwasser, managing director of Green Circle Capital, on Aug. 26. Stu will be answering questions about valuation trends in the natural products industry, and the overall changes in fundraising and operational strategy that can help guide brands as the capital cycle changes.
