Marketing: Rambler Sparkling Water Invites Consumers to ‘Chug Life’
Rambler Sparkling Energy is attempting to redefine what a non-alcoholic beverage can looks and feels like with its “boldest” campaign to date: “Chug Life.”
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Taste Radio: Her Recipe for a Multimillion-Dollar Brand? Start With Dough.
Kathryn Bricken, the founder and CEO of Doughlicious, shares how she turned a London-based cookie dough startup into a global frozen dessert powerhouse now in 6,000 U.S. stores, including Whole Foods, Target, and Kroger.
Fedway to Acquire A-B Distributor Ritchie & Page in New Jersey
Wine and spirits distributor Fenway Associates is expanding operations into beer through the acquisition of independent Anheuser-Busch (A-B) distributor Ritchie & Page.
No Cap Teams with ICEE for Co-Branded LTO Launch
Better-for-you soda startup No Cap is raising the ante on its co-branded collaboration strategy by partnering with the ICEE Company for a three-year licensing deal to license the slush brand’s name and flavors.
Keurig Dr Pepper Invests $7B Behind Coffee, Refreshment Bevs Revamp
Keurig Dr Pepper (KDP) announced $7 billion in new investment and offered nervous investors a confident appraisal of its much-scruitinized plan to separate its coffee and refreshment beverage businesses during a conference on Monday.
Recess Raises $30 Million in CAVU-led B Round, Adds Kyle Thomas From C4
Recess Drinks has closed a $30 million series B round led by existing investors including CAVU, while Kyle Thomas will be joining founder Ben Witte as co-CEO and President.
New Adult Non-Alc Drinks From Ghia, Little Saints, Artet And More
This month’s adult non-alc offerings include a pocket-friendly THC aperitif, a new oaky spirit replacement from Little Saints, and a citrusy spritz from Ghia.
BeatBox Parent Co. to Add Chillitas FMB Line in 2026 Targeted to 2nd Generation Latinos
BeatBox parent company Future Proof will launch Chillitas in February, a new-to-world, flavored malt beverage (FMB) outside of the company’s flagship party punch brand.
BevNET Best of Awards: Submit Your Nominations by Friday, Oct. 31
BevNET’s annual “Best Of” Awards celebrate the people, brands, products, and ideas that are shaping the future of the beverage industry. Submit your nominations by this Friday, Oct. 31.
Keef’s Low-Dose Functional Waters Expand Opportunity In Hemp
Keef Brands diversified into intoxicating hemp when it saw its opportunity with a broader addressable market and support its high-potency dispensary products.
Simply Good Foods Benefits From ‘Generational Shift’ Toward High-Protein, Low-Carb Products
Despite a weak performance from its Atkins brand, The Simply Good Foods Company expressed confidence in its ability to lead the “generational shift” toward high-protein, low-sugar, low-carb food and beverage products.
Taste Radio: Unboxing Opportunity & Innovation Here… And There
The hosts unpack curated snack boxes featuring innovative products from emerging food and beverage brands – from sourdough bites and zaatar crackers to whiskey pecans and candied pistachios. They also share insights on how founders can save big and stand out at BevNET’s upcoming events in L.A.
Kirin Eyes $1 Billion Sale of Four Roses Amid Whiskey Slump
Japan’s Kirin Holdings is looking to unload bourbon brand Four Roses for $1 billion, as part of a shift toward healthcare.
New Products: C4’s Cereal Killer, Red Bull Goes Gridiron and MALK Brings Back Nog
It’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent cran-raspberry flavor launch from Bear Maple. We also take a look at C4’s latest nostalgic energy offerings and Red Bull’s latest NIL deal.