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Lifeway Foods entered 2026 with significant momentum, delivering the strongest quarter in company history amid surging consumer demand for protein-rich probiotic foods and heightened awareness of the gut’s role in overall health.
What should beverage brands think about when pitching the Minnesota-based macro-store, or the bosses in Bentonville?
Flavored water brand Hint is looking to turn hydration from a chore into something people can’t wait to do with its latest marketing campaign, MMMMM Water, a series of ads built around the slogan “Water For People With Tastebuds.”
Buda Juice’s first full quarter as a publicly traded company delivered double-digit top-line growth and expanded retail distribution as the cold-chain beverage company continued pushing its “Ultra Fresh” platform into new markets.
Reed's is adopting a "strategic course correction" after a punishing first quarter in which sales and margin both contracted, sparking a triple-digit surge in net loss from the same period last year.
Sazerac has added another ready-to-drink (RTD) cocktail to its growing portfolio.
April brought healthy growth to the non-alcoholic beverage sector, as the category reported dollar sales up 2.3% in the 52-week period ending May 2, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Jack Daniel's maker Brown-Forman has rejected a $15 billion bid from Kentucky competitor Sazerac.
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
We caught up with Jordan Leberman, growth marketing manager at Everyday Dose, to break down how the Austin-based brand’s identity is evolving as it expands availability, how it’s stimulating community both online and off, and where the product roster is going next.
Catherine Smart thought she and her co-founder were building the next great consumer brand. Instead, they found themselves navigating the painful realities of fundraising, retail pressure and ultimately shutting down their business.
Diageo’s Ritual Zero Proof has entered the ready-to-drink (RTD) category with three canned non-alcoholic (NA) cocktails.
Functional beverage brand Pop & Bottle has established its business through innovative matcha and coffee lattes. Now, the brand is targeting a different use occasion with Matcha Hydration, a coconut water-infused line launching this month in Sprouts stores nationwide.
Prenetics is seeking to deepen the connection between sports performance and wellness through a new multi-year partnership between its supplement brand IM8 – co-founded by soccer star David Beckham – and Inter Miami CF.