Headlines

Hydrogen Water Brands Plot Course for Growth

Despite its limited commercial exposure thus far, a handful of hydrogen water brands are taking different approaches as they seek to stake their respective claims on this emerging category.

Taste Radio Ep. 102: How To Create an Iconic Brand — The Lessons of Shots, Cults and Kale

How Jägermeister is carefully embracing a softer side of its iconic history, while maintaining its core identity; Shutthekaleup explains why authenticity and transparency are the keys to winning with influencers; Why the founders of acclaimed brand The Coconut Cult set out “to create a religion, essentially.” This episode is presented by Symrise Califormulations.

Nuun Launches Immunity Line

Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.

Virgil’s Rebrand Marks Start of Reed’s New Strategy

The rebranded Virgil’s, which is currently rolling out nationwide, features a “cleaner, more youthful, more energetic” label which highlights its “All Natural” claim and emphasizes the product’s craft quality, according to Reed’s CEO Val Stalowir.

Sour Deal: AtlantaFresh Artisan Creamery Shuts Down

The rise and fall of dairy processor AtlantaFresh reveals a glimpse into the changing nature of the Whole Foods' relationship with its suppliers on a local level -- and how Amazon’s $13.4 billion acquisition of the natural retail chain last summer may ultimately shape those partnerships in the future.

Red Bull Launches Organic Soda Line

The energy drink brand today announced the limited U.S. launch of Organics by Red Bull, a four-SKU line of premium organic sodas made with natural ingredients.

Expo West 2018: Dairy Responds to Rise of Plant-Based

Twenty-five years after the National Milk Processor Education Program (MilkPEP) launched the iconic “Got Milk?” advertising campaign, the dairy industry is finding that more than ever that the answer is “no.”

Expo West 2018 Video: Spindrift CEO Talks New Product Development

At Natural Products Expo West 2018, Spindrift founder/CEO Bill Creelman talked about how the brand's new Arnold Palmer-style “Half & Half" flavor aims to help the company emphasize its points of differentiation in a crowded sparkling water category.

Thrive Creators Build Mission With Venture Arm & Alliance

In the past month, the three co-founders of retailer Thrive Market have announced two platforms to improve the food system and the planet. After launching Thrive Market Ventures (TMV), an investment vehicle for better-for-you brands, earlier this month, the trio announced last week the creation of a philanthropic community called Alliance for Good (AFG).

New Barn Raises $3.75 M in Series A Round

New Barn, Inc., maker of a line of almond milks and almond-based ice cream alternatives, has raised $3.75 million in a Series A round led by New Food SPV, an investment company created to serve as a funding arm for the company.

BOS Aims for Rooibos Revival With U.S. Launch

As it begins rolling out its ready-to-drink line this Spring, starting in Southern California, South African brand BOS is seeking to build a broad U.S. consumer audience for iced rooibos tea.

Expo West 2018 Video: Lifeway’s Smolyansky on Challenging Consumers

Now producing lines of elixirs, farmer’s cheese, and skyr, the company has become a gut health minded maker of probiotic foods and drinks. At Natural Products Expo West 2018 the company also revealed its first entry into the dairy alternative category with Plantiful, a line of plant-based probiotic beverages.