The “Cold Pressure Verified” program establishes a set of criteria for implementation of HPP, a non-thermal safety method that uses high pressure to preserve packaged foods and beverages. Participating companies will be able to use a Cold Pressure Verified seal on labels and other marketing material.
The brand is currently making its debut at 33 stores in the grocer’s northeast region, where it retails for $4.99 per 12 oz. bottle.
Documents obtained by BevNET indicate that Steaz has retained the services of First Beverage Financial, the investment banking arm of First Beverage Group, who have sought a $30 million minimum bid to acquire the company.
Runa co-founder and president Tyler Gage said the company intends allocate its new funds through strengthening its consumer marketing efforts, a component of which will be putting Runa’s new investors to work.
A first time exhibitor at Natural Products Expo West, Koa markets a uniquely formulated zero-calorie, juice-based beverage that it calls “olakino.” In the above video, Koa CEO Adam Louras speaks with BevNET about the company's approach to innovation and new product development. He also discusses Koa’s distribution goals for 2016, and the addition of beverage industry veteran Ken Sadowsky as an advisor.
Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes approximately seven months after DPSG acquired an 11.7 percent stake in BodyArmor for $20 million. DPSG now owns 15.5 percent of the brand.
In the above video, McQueen discusses the brand’s distribution expansion as well as recent funding from equity-based crowdfunding platform CircleUp, which invested in the company through its $22 million consumer growth fund.
In a wide-ranging interview with BevNET, Evans discussed the development of Juicero, a new countertop cold-pressing juicing system. Evans shares details about the company's $120 million capital raise, its diverse investment group, the target demographic and sales projections for Juicero, and how it fits into the competitive landscape of cold-pressed juice.
According to legal news publication Law360, N.V.E., alleges that Innovation Ventures made false statements in the trial that swayed the jury’s verdict, including the inference that N.V.E. ran a false advertising survey.
The news follows revelations that Coca-Cola Co. CEO Muhtar Kent took a 42 percent pay cut in 2015.
Having raised millions in new capital, WTRMLN WTR is pressing forward with brand-building and marketing initiatives as well as a new sourcing partnership to support growing distribution of the cold-pressed, high pressure processed juice.
In the letter dated March 23, 2016, FDA district director Kathleen M. Lewis wrote that Pressed Juicery failed to meet requirements of section 21 CFR 120 of the Federal Food, Drug and Cosmetic Act and as such, its juice products “are adulterated in that they have been prepared, packed, or held under insanitary conditions whereby they may have been rendered injurious to health.”
Proceeds from the round, which was raised on equity crowdfunding platform CircleUp, will go toward new sales and marketing initiatives designed to expand placement and awareness of Tio Gazpacho’s high pressure processed, ready-to-drink soups.
Seeing as how 2016 marks the 20th anniversary of BevNET’s existence as a platform and community for the beverage industry, it seems like an appropriate time to change up the format of our flagship content: product reviews.
