By way of ad agency CUBOCC, Sprite recently launched its “RFRSH Na Lata”, a campaign that allows Brazilian Snapchat users to submit their Snapcodes for a chance to have their accounts featured on millions of Sprite cans.
The new generation of enhanced and functional waters features nuances that magnify the differences between Smartwater and Vitaminwater while forming the core branches of the family tree.
Craft mixer brand Powell & Mahoney has completed its first round of outside investment, pulling in new capital from three sources, including Fenwick Brands, a middle market investor and operator focused on the consumer packaged goods space.
Moringa (Moringa oleifera) is a tree grown in subtropical areas of Central and South America, Africa and South Asia. The moringa tree’s seeds and leaves are both edible. However, it’s the leaves that are being heralded by Western companies as a superfood.
Just weeks after Peet’s Coffee & Tea announced that it would acquire third-wave coffee darling Stumptown Coffee Roasters, the company is making another blockbuster investment in the super-premium coffee segment, today announcing that it has agreed to buy a majority stake in specialty roaster and retailer Intelligentsia Coffee.
Facilitating the brand’s expansion into the U.S. is Randy Shefshick, former vice president of sales for Rockstar Energy and founder of sparkling water line Something Natural.
For Greg Stroh, Healthy Skoop represents an opportunity to avoid many of the challenges associated with ready-to-drink products, including the formulation blunders and distribution woes that he encountered with mix1, while still offering shelf-stable, healthy and innovative food options for consumers.
While consumer reaction to the deal varied (some fretted about the possibility of decline in quality of Stumptown coffee), industry executives and analysts largely praised it as one that will build upon growing awareness and demand for packaged cold brew products.
O’Loughlin’s 25-year career in food and beverages began with stints at food giants Kraft and Quaker Oats, followed by a decade at Clif Bar, the last three years of which she spent as CEO.
If you haven't already submitted a listing to be featured in BevNET's annual New Beverage Guide, you have just two days left to do so.
Eleven years since the launch of 5-hour Energy, sales of the energy shots have made founder Manoj Bhargava a billionaire several times over. He’s already pledged to give the vast majority of that wealth to charitable causes before he dies. Now he’s using some of his money to fuel innovation that addresses global health and sustainability issues.
In a press release, True Drinks CEO Lance Leonard said the new partnership “allows True Drinks to focus resources on the sales and marketing of AquaBall Naturally Flavored Water and removes the capital-intensive process of procurement, transportation and manufacturing of our product.”
As for the hefty challenge of competing with Harmless Harvest or any of its distant second place contenders like UNOCO, Invo or Pure Brazilian, Sri Lanka Gold is looking to separate itself from the pack by hanging its hat on Sri Lanka’s orange (or “gold”) king coconut, indigenous to the island country.
McDonald's has added a beast to its menu -- and we’re not talking about the mythical Quadruple Quarter Pounder with cheese.
