The addition of Gronkowski to the Monster family arrives as the latest in a series of high profile endorsement deal signings for the company, which bet big on Triple Crown winner American Pharoah ahead of this year’s Belmont Stakes.
Forbes also took a deep dive into the unraveling of lawyer Howard W. Rubinstein’s case against Living Essentials, the maker of 5-hour Energy, and in the process of doing so, shined a light into the world of class action attorneys.
Led by the early-stage investment arm of global health care giant Johnson & Johnson, Johnson & Johnson Innovation, the raise also brought on a new investor in Lumira Capital, while existing investors like Sofinnova Ventures, Redmile Group, and HealthQuest Capital, among others, also increased their stakes in the company as part of the capital raise.
The Coca-Cola-owned brand yesterday announced the launch of Smartwater Sparkling, which will roll out to select retailers, including upscale dining locations and hotels, online sites and club stores, in New York City, Los Angeles and Miami this month.
Co-founders Ethan and Kate Zuckerman addressed the ongoing litigation in a press release disseminated this week, expressing their frustration in the Trademark Trial and Appeals Board (TTAB) process.
The brands are arriving at the drug store chain by way of Dari Farms, a Tolland, Connecticut-based DSD distributor that services more than 5,000 retailers throughout Southern New England.
The California-based non-profit announced the appointment in a press release Monday, which follows last month’s official introduction of its alcohol compliance testing program for kombucha brewers.
A new seasonal offering from Temple Turmeric called Pure Fire Cider is the focus of a trademark infringement lawsuit recently filed against the company.
The announcement followed what had already been a busy year for the Providence-based brand, which added lactation and fertility supplements to complement its Premama Essentials line of prenatal vitamin drink mixes in July.
I have an unabashed love of all things beverage. For 24 years now I’ve have the pleasure of being a part of the joy that this industry has to give. I consider myself lucky to be sought as counsel and sounding board, to have been brought on as an informal critic for launches, re-positions and postmortems for hundreds of brands.
The plan is for Goldman to remain at Honest in an at-large capacity, scouting for new interesting brands for its parent unit, Coke’s Venturing and Emerging Brands group, where he has already helped at least serve as a source of information about Coke for other entrepreneurs who have been purchased by the company.
Featuring upwards of 20 seasoned experts from the space as presenters and panelists, the audience of entrepreneurs were treated to an educational event that dove deep into an accelerating and evolving natural and organic foods world that has become more norm than niche.
Demand for peppery potables has not only generated a significant amount of innovation in the spirits category, the non-alcoholic beverage side of the market is also evolving. Spicy ingredients are making their way into a number of beverage categories at a steady rate, often used to enhance the final product rather than showcased a primary taste.
Soup-in-a-bottle brand Tio Gazpacho is aiming to wrap up a $500,000 round of funding that will be used primarily to expand sales and marketing of its high pressure processed, organic gazpacho products, according to company founder Austin Allan.
