The sparkling beverage brand shared the revamp - featured across its soda and carbonated water product lines - with BevNET ahead of its upcoming rollout into stores and foodservice outlets next month.
Made with organic apple cider vinegar, cold-pressed fruits and vegetables, and four billion vegan probiotic cultures, the line extension is set to debut at Whole Foods Markets across the country beginning in September.
Convenience store sales of non-alcoholic beverages were up 4.6 percent for the second quarter of 2016, according to Wells Fargo Securities’ latest “Beverage Buzz” report.
Company founder and CEO CJ Rapp discussed the deliberately “modest” capital raise in a call with BevNET, saying the company raised the necessary funds to support its recent “Push For Better” campaign alongside the recent launch of its Karma Probiotics line extension.
The gang from Project NOSH mines food trends from the recent Summer Fancy Food Show in Manhattan.
Project Juice announced the news in a press release on Tuesday, in which CEO Susan Shields said the addition of Jirik - and the creation of the new position - arrives as part of Project Juice’s efforts to expand its wholesale business beyond its brick and mortar locations and the business’ continuing evolution from “from a cold pressed juice to a plant-powered nutrition brand."
First will remain a board member with several brands that he started working with via First Beverage, including Health-Ade, Purity, Q, and Project Juice.
Genius Juice, which has made significant strides in the distribution of its organic coconut smoothies, recently unveiled a new look. The revamp comes with a simplified name for the brand, now known simply as “Genius,” and two new flavor varieties.
Avery’s Beverages, a specialty soda maker based in New Britain, Connecticut, has introduced ‘Trump Tonic’ and ‘Hillary Hooch’, two new carbonated soft drinks based on the 2016 presidential candidates.
In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down with founder and CEO Bill Creelman and CMO Strick Walker to discuss the company’s approach to an upcoming label refresh and how it incorporated consumer feedback into the redesign.
The deal will nearly double the size of Danone’s North America footprint, increasing it from 12 to 22 percent of the company’s total portfolio and align it with several fast-growing brands focused on healthy and sustainable lifestyles.
Last week BevNET caught up with company founder Trevor Ross in New York City at the Summer Fancy Food Show to discuss the line extension.
Hoping to emulate the early success of his San Diego-based beer company Saint Archer Brewing, which was purchased by MillerCoors last September, entrepreneur Josh Landan is doubling down on the beverage business.
“We think there’s a lot of promise in how you combine these plant-based milks with coffee and then elevate the experience,” Steltenpohl told BevNET. “This is the first time I think it’s all come together in one package.”
