Co-founder and CEO Karim Mashouf, who launched the brand in 2008, called the new distribution “a significant step forward for our brand to reach a larger number of customers.”
Amid a surge in new cold brew coffee products, suppliers are doubling down on efforts to differentiate from the pack and appeal themselves to new consumers. In this edition of the BevNET podcast, we discuss how brands are innovating in terms of packaging, formulation and flavor variety and examine the impact of nitro cold brew products.
Announced Friday via press release, Tom Malengo, chief business officer at The Litchfield Fund, discussed the investment in a call with BevNET, saying he was impressed by Genius’ recent brand revamp and gains in distribution and founder Alex Bayer’s vision for the company.
Bloomberg attributed the shift not only to Americans’ ongoing evolution away from sugary beverages and towards healthier options, but also to consumer concerns regarding the safety of their tap water, citing recent cases of lead contamination in Flint, Michigan, Newark, New Jersey, and Washington, D.C.
Plant-based food and beverage private equity firm Powerplant Ventures today announced the closing of a $42 million fund. The fund is led by Mark Rampolla, founder of ZICO Coconut Water, Kevin Boylan and T.K. Pillan, co-founders of the Veggie Grill restaurant chain, and Dan Beldy, former Managing Director of Steamboat Ventures (the venture capital division of Disney).
Disclosure filings recently made public by the Philadelphia Board of Ethics revealed the trade association spent more than four times the amount of those backing Philadelphia mayor Jim Kenney’s initiative.
Runa's revamp was a project nearly 18 months in the making, but co-founder Tyler Gage believes that the company, a marketer of guayusa-based tea and energy drinks, finally got it right.
The usual suspects of this podcast -- John Craven, Ray Latif and Jon Landis -- discuss how their paths led to BevNET and examine parallels in their experiences at an entrepreneurial media company to that of many beverage entrepreneurs.
Reached by phone Thursday, Waiakea founder and CEO Ryan Emmons called the complaints “slander” coming from a competing brand, and that the company resolved the aforementioned labeling issues with the agencies earlier this year.
Bolstered by national distribution at Target, Powell and Mahoney pulled in nearly $3.13 million in sales for the 52-week period ending on May 15, up 75.6 percent year-over-year, according to IRI. Co-founder Mark Mahoney attributes swelling growth to rising consumer demand for premium and natural options within the mixer set, along with brand’s focus on high-quality ingredients and its recent innovation with carbonated varieties.
Munchies recently interviewed Nathan Sims, the man behind @PamplemousseLaCroixMemes, an often absurd and over-the-top social media account dedicated to paying tongue-in-cheek tribute to - and often directly poking fun at - LaCroix sparkling water.
LifeAID co-founders Aaron Hinde and Orion Melehan discussed the investment in a call with BevNET on Tuesday, indicating the amount of the raise was in the “high seven figures.”
Peet’s Cold Brew will ship starting today and will soon be available in select Peet’s Coffee cafés, grocery stores, and partner locations in the San Francisco Bay Area before expanding into new markets.
The BevNET Podcast team quizzed Seth Goldman on a number of other topics, including the ongoing battle over GMO labeling and its impact on the organic movement, as well as the long-term future for Honest within the Coke system.
