Tariff Tuesday: Spirits Industry Braces For Retaliation, Pricing Hikes
As President Trump moves forward with tariffs, the spirits industry is bracing for a trade war that could bring price increases and shake up the backbar.
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Expo West: MALK Expands Lineup, St. James Pivots Packaging, Jordan’s Skinny Mixes Moves to RTD
Our coverage of Natural Products Expo West 2025 kicks off this week with news from MALK, Saint James Tea and Jordan's Skinny Mixes.
Taste Radio: He’s Leading A ‘Green’ Revolution… And Slurping His Way To Victory
Mac Villarreal, the founder & CEO of I Eat My Greens, a pioneering plant-based soup company, takes us through his fascinating entrepreneurial journey, the impact of his brand’s innovative packaging, how he overcame initial retailer pushback, creating products that align with modern food trends and his patient, yet ambitious growth strategy.
Snoop Dogg, Harmony Craft Bevs Partner on Functional Drink Co
The legendary rapper and entrepreneur announced a strategic investment and partnership with Craft Harmony Beverages today that brings along both his existing range of THC-infused beverages and his considerable cultural cache.
Download BevNET’s Natural Products Expo West 2025 Booth Planner
To help you navigate all of the beverage-related exhibitors at Expo West 2025, we’ve produced a printable Booth Planner which lists companies both alphabetically and by booth number.
A Drink With… Austin Cocktails Founders Kelly Gasnik and Jill Burns
Sisterhood is powerful, especially for Kelly Gasnik and Jill Burns, founders of Austin Cocktails. The sisters started the spirits-based ready-to-drink cocktail brand in 2012, helping to spearhead the current wave of canned cocktails.
Marketing: Lucky Energy Highlights Clean Ingredient Deck; Rockstar Partners with Racer Lia Block
Lucky Energy is emphasizing the importance of clean ingredients in its new ad campaign, “Shangry,” which playfully highlights the digestive issues traditional energy drinks can cause.
PLTFRM Goes Deep in Natural, Buys Presence Marketing
Presence Marketing, a natural products brokerage firm that grew out of its Chicagoland founding in 1990 to become the largest independent sales and marketing organization in its channel, has been bought by PLTFRM, a multi-channel sales, marketing, and investment company.
Slate Says Co-Packer Stole Secrets to Launch Rival Brand Nurri
The Boston-based high-protein chocolate milk and iced coffee startup is suing its co-packer, Horseshoe Beverage Co., for allegedly stealing Slate’s trade secrets to develop their own rival product for launch partner Costco.
New Products: Protein Options Abound, Talking Rain Enters Prebiotic Soda
In this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.
“The Three-Tier System Is Broken.” This Craft Distiller Aims To Fix It.
When Adam Spiegel founded Sonoma Distilling Company in 2010, it was the 15th distillery to open in California. Now the Golden State boasts more than 300 distilleries, more than any other state, and Spiegel is embarking on a new chapter aiming to help revitalize what he calls a “broken three-tier system.”
Do Cannabis Beverages Have An Ecommerce Problem?
Cannabis beverages are at a crossroads where on the one hand it is seeking clearer regulation on the path to broader retail distribution, but aligning with the alcohol industry could sacrifice hemp drinks' key growth driver: ecommerce sales.
Taste Radio: Unpacking The Aura, Hiyo & Alani Deals. Plus, We Get ‘Fair’ & ‘Passionate’.
Aura Bora is acquired. Hiyo adds $19 million and a strategic partner. And Celsius drops $1.8 billion on Alani Nu. Oh, and Spindrift is back in the soda biz. Yeah, it’s been a busy week and the hosts have lots to say. We also sit down with Alex Duong, the founder & CEO of Fair & Square and Lena Zhuravsky, the founder of passionfruit-centric beverage brand Passion Joy.
Reviews: Spindrift SODA, S. Pellegrino CIAO!, Not Beer, Shonen
This week's roundup of new product reviews is all about bubbles, in the guise of modern sodas from Shonen and Spindrift, plus flavored sparkling waters from S. Pellegrino and Not Beer.