Press Clips: Why the Military Loves Monster Energy
Flattop jokes aside, it’s clear that the world’s largest fighting force likes a good buzz.
Headlines
Expo East Preview: ALO Unveils Pulp-Free Line
Formulated with the same amount of aloe vera as its flagship line, ALO Pulp-Free is made with pureed aloe gel, which “improves absorption of nutrients,” according to the company.
Berkeley Study: Beverages Carry Unhealthy Ingredients
The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”
Nielsen Numbers: Led by Coke, CSD Sales Remain on a Rebound
In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke" campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.
Honest Tea Glass Line Gets New Graphics, Fair Trade Sugar
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
Expo East Intro: Coffee Kombucha by Reed’s
While the cultures of all other Reed’s kombucha products grow in oolong and yerba maté teas, the latest offering is grown in organic coffee.
BevNET’s 2015 Media Kit is Now Available for Download
The media kit details BevNET's publications, events, readership, editorial calendar, advertising options and more. The kit also provides our BevNET Live show dates for 2015.
Distribution Roundup: Balance Water, Cheribundi to Kroger
The growing list of emerging brands at Kroger got longer this week with the additions of Balance Water and Cheribundi.
Investors Dispute Bargain Valuation for Sparkling ICE
In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.
Wells Fargo Survey: Coca-Cola Deal, Innovation Boost Monster
The effects of the Coca-Cola deal are already being felt not just by Monster, but by the energy category as a whole.
Lumi Brings HPP Juice to The Fresh Market
Heralded as the exclusive cold-pressed juice offering at the specialty retailer, Lumi Juice recently announced a deal with The Fresh Market that will bring the HPP line to its 160 locations in 25 states.
Essentia Scores Investment from Castanea, First Bev
Fast-growing Essentia Water announced that it had reached a deal to sell a partial ownership stake to private equity firm Castanea Partners. First Beverage Ventures was also an investor in the deal.
Braintrust Investments Acquires Inko’s
In a statement, Braintrust said that it will “be working closely with brokers, distributors, and retailers to provide more consumers with access to the company’s truly unique teas.”
Press Clips: SodaStream May Close West Bank Plant
SodaStream CEO Daniel Birnbaum's looming decision on the fate of a West Bank plant will be based on "purely financial" considerations.