Press Clips: The Pepsi Challenge Returns; Nuclear Water Makes its “Debut”
Pepsi is reviving its famed Pepsi Challenge today in what will be the start of a year-long marketing campaign geared towards those social media savvy millennials.
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Video: New Beverage Brands on Top at Expo West
In just its second year, but growing, the top floor experience is still relatively new to the ever-expanding Natural Products Expo West, which concluded on Sunday, March 8 in Anaheim, Calif. Nevertheless, a tour of its lower-priced, smaller booths easily lent insight into some of the bleeding-edge trends in the entrepreneurial beverage business, as well as key ingredients as well.
Review: Mocked Up Mocktails
Mocked Up is the first nationally marketed and distributed RTD non alcoholic cocktail (aka “mocktail”) brand. The products, each of which contain real juice and are packaged in a multi-serve Tetra Pak carton, are designed to give the consumer an authentic cocktail experience but without the booze.
Investing: Nothing Splashy, But Lots of Investors in the Expo West Pool
With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.
The Editors’ Dozen: Key Product Discoveries Video from Expo West
There were hundreds of new beverage brands, re-branded products, new sub-lines and changed formulations at Natural Products Expo West, which concluded its three-day stand in Anaheim, Calif. on Sunday, March 8. In the report below, BevNET correspondents John Craven and Ray Latif point out some of the most important and impactful new products.
Press Clips: LaCroix Gets a Glowing Review; Orange Juice Sales Hit Four-Year Low
The New York Times Magazine contributor Mary H.K. Choi has published a glowing review of La Croix sparkling water.
Made in Nature Aims to Update Center Store with Telula Juices
Made in Nature is trying to zig while others are zagging, introducing a new set of nutritious, premium juices called Telula in the shelf-stable juice aisle, long considered something of a center store backwater.
Download BevNET’s Natural Products Expo West 2015 Show Planner
Get all the details you'll need about the show, including listings of beverage exhibitors (supplied by New Hope Natural Media), in BevNET’s print-ready show planner.
High-Profile Hires, Part 2: KeVita Fills Holes with New VP of Marketing and SVP of Sales
In the fast-paced, musical chairs-like comings and goings of the beverage industry, the departure of one leader makes way for the arrival of the next. Such is the case with KeVita, who recently announced the addition of two new members to its executive team.
Harmless Harvest Calls New Coffee Variety “A Hydrating Pick Me Up”
Company co-founder Justin Guilbert said that do-it-yourself consumer blends had a substantial impact on Harmless Harvest’s decision to create a coffee-inflused product.
Boylan Ditches Manhattan Beer, Signs Distribution Agreement with Big Geyser
Big Geyser COO Jerry Reda says the addition of Boylan won’t come at the expense of GuS, its other craft soda offering, which it has distributed since 2003.
Chia\Vie to Launch Mainstream-Focused Brand Extension
A growing number of mainstream consumers want to add chia to their diets, yet many are wary of high calorie and sugar counts in products formulated with the trendy and nutrient-dense ingredient. That premise is behind the development a new brand extension from Chia\Vie called Chia Infusions.
MetaBrand Capital Eyeing New Investment Opportunities at Expo West
The “conscious capital” private equity firm announced its intentions for 2015 last week, stating it would be seeking to make investments in three new companies by the fourth-quarter of the year.
Soup’s On in NYC as Tio Gazpacho Launches East Coast Expansion
In the nearly three months since its resounding victory in BevNET’s New Beverage Showdown 8, Tio Gazpacho has aligned itself with some powerful partners, and is now in midst for a big distribution push.