Monster Stock Swells After Reporting Estimate-Shattering Fourth Quarter Earnings
In a conference call with investors, Monster CEO Rodney Sacks said the company achieved gross sales of $696.3 million in the three month period ending 12/31/14.
Headlines
Tumeric: Elixir of Life Rebrands as Temple Turmeric
Renamed as Temple Turmeric, the brand's new label that emphasizes and centers the mandala artwork on the labels of the high pressure processed, juice-and-nutrient-rich product line.
Campbell Soup Splashes into Cold-Pressed Juice with “1915 by Bolthouse Farms”
The introduction marks yet another foray into the burgeoning world of cold-pressed, high-pressure processed juices by a food and beverage conglomerate.
Agriculture Secretary Proposes GMO Labeling Solution: “Make an App for That.”
Vilsack’s comments come as part of the much larger ongoing discussions surrounding the labeling of GMOs.
Press Clips: Why SK Energy Got a 50 Cent-less Look; GT Dave Tells All
Curtis Jackson, better known as hip-hop recording artist 50 Cent, is letting his energy shots speak for themselves. AdWeek recently explored the shift in the marketing of his brand SK Energy, which has shed its blinged-out look for packaging with more widespread appeal.
Expo West Preview: Uncle Matt’s Infuses Turmeric, Probiotics into New Juice Varieties
Natural channel stalwart Uncle Matt’s Organic has for the first time waded into the functional beverage space with the launch of three new multi-serve juice products.
High-Profile Hires: Coco Libre Taps Former ZICO Vet as CEO; Lange to Pressed Juicery; Ventura Joins Califia
Three high-profile entrepreneurial beverage companies recently solidified their executive ranks with beverage veterans hailing from a variety of backgrounds within the industry.
A Wider Look: Honest Fizz Goes Fully Organic and Gets a New Can
Organic erythritol was the bottleneck, but a packaging change and a shift in availability of the sweetener has given way to an across-the-board update to Honest Tea’s line of zero-calorie sodas.
Distribution Roundup: Minta Inks Exclusive Partnership with Southern Wine & Spirits
Here’s the latest in distribution news across the beverage industry:
Dietary Guidelines Committee: Use Tax and Economic Policies to Reduce Americans’ Intake of Added Sugar
The government’s top nutrition advisory panel pointed to overconsumption of food and beverages with added sugar as one of the major factors thwarting a “healthy dietary pattern” for Americans.
Keurig Dishes on Upcoming “Kold” System
At the recently held Consumer Analyst Group of New York conference, Keurig offered a first glimpse at its highly anticipated cold beverage system.
With Coconut Water Leading the Way, Zola Lands New Distribution in 2,600 Stores
Zola today announced that, based on sales data from SPINS, it now markets the fourth best-selling coconut water brand in the conventional channel, passing PepsiCo-owned Naked.
Press Clips: Fiji Makes its Small Screen Debut; California Legislature Pushes For Warnings on Soft Drinks
For the first time in its nearly 20-year history, Fiji Water has taken to national television to connect with consumers. In what is part of a greater $30 million integrated marketing campaign, the company has created four 15-second spots to promote the brand’s pristine source in Viti Levu.
Video Coverage of BevNET FBU Austin 2015 is Now Available
Watch the Austin conference in its entirety, including a roundup video that features interviews with some of Austin’s newest entrepreneurs and what they thought of the event.