Last month Big Geyser requested a buyout of its contract with Glaceau from Coca-Cola and ever since, there’s been speculation as to which premium water brand the New York distributor would have fill in for Smartwater upon its March 1 departure.
False advertising and misleading label statements are at the heart of a trio of recently filed class action lawsuits against well-known beverage companies.
A confluence of health and wellness trends and sustained demand for premium alcoholic beverages has ushered in a wave of new higher-end mixer brands.
Core Natural, an alkaline water brand headed by FUZE and Bodyarmor founder Lance Collins, is set to join Big Geyser trucks in a matter of weeks.
Coca-Cola chairman and CEO Muhtar Kent said he expects 2015 to be a “transition” year for the company, before it likely returns to healthy growth in 2016.
The funds will be used for “working and growth capital needs,” according to Salus Capital Partners, which provided the asset-backed credit.
While Calpack and HPPFS are both profitable and cash-flow positive, internal strife at parent State Fish Co. and a sharp decline in the abundance of fresh fish has placed “significant financial pressure” on the subsidiaries.
While Smartwater is still on a big growth curve, so is the entire category.
Also heading north is True Drinks, which announced a partnership with Loblaws Supermarkets to bring AquaBall naturally flavored water to the retailer’s locations throughout Canada.
When the Coca-Cola Co. was developing its #MakeItHappy social media campaign, content involving Adolf Hitler was most certainly not part of the planning process.
It’s clear that Americans are trying to eat healthier. But if you’re thinking about labeling your product as “light” or “low-calorie,” you might actually be turning off a few customers.
Despite being a brand best known for its Internet presence and popularity within the CrossFit community, Kill Cliff has been making significant moves into conventional retailers.
Today Suja revealed that its latest investment round had included some of the best-known actors on the planet.
Amid burgeoning demand for iced tea products, the Coca-Cola Co. today announced that Gold Peak and Fuze Tea are two of the newest additions to its portfolio of billion-dollar brands.
