Press Clips: Coke Stops Cyberbullying Just in Time For Pepsi’s Super Bowl Halftime Show
With its 60 second TV spot on Super Bowl Sunday, Coca-Cola took on the task of ending cyberbullying once and for all -- with just a few drops of cola.
Headlines
Sparkling ICE Maker Bolsters Executive Leadership Team
Continuing upon its quest to make Sparkling ICE a $1 billion brand by 2018, Talking Rain has announced new appointments to its leadership team intended to bolster the company’s marketing, finance and operations divisions.
Add Your Company to BevNET’s 2015 Expo West Show Planner
Will your company be one of the 250+ beverage-related exhibitors at the upcoming 2015 Natural Products Expo West? If so, sign up to have your company or brand added to BevNET’s 2015 Expo West show planner. The deadline for submissions is February 19.
Coke-Backed Fairlife Milk Goes National
Boasting more 50 percent more protein, 30 percent more calcium and half the sugar content of traditional milk, Fairlife, an ultra-filtered milk brand distributed by the Coca-Cola Co., is rolling out nationally.
Jeff Rubenstein: From Coconuts to Watermelon in Two Moves
Rubenstein said he was recruited to WTRMLN WTR by marketing ace Rohan Oza, his former boss at the Coca-Cola Co., Inc.
C-Store Reports: Red Bull Back on Top, Cheaper Gas Pumps Up Beverage Sales
For the first time since August, C-store dollar sales of Red Bull topped that of Monster Energy, according to Nielsen sales data for the four-week period ending on Jan. 17.
Sambazon’s New 100-Calorie Line is Still “Reduced Sugar,” Just Not in Name
Sambazon co-founder Jeremy Black said that the company made the decision to revamp the design and branding of the “Reduced Sugar” line prior to going into production, noting that both naming aesthetics and regulatory guidelines regarding labeling played roles in the process.
Transitional Times at Runa
Last October, Runa opened its doors to a much bigger cash infusion from MetaBrand Capital, a newly launched investment arm of MetaBrand’s food and beverage consulting firm.
Distribution Roundup: Pepsi True Hits Stores; Haralambos Welcomes Essentia
From Big Soda’s stevia-sweetened ventures landing on shelves to beverage startups securing their first major placements, here’s the latest in distribution news.
Can 5-hour’s “New and Improved Taste” Sway Consumers?
With the declaration that all 5-hour products have been reformulated to achieve a better taste profile, Living Essentials is hoping to quell some consumer unease with the energy shots.
Laden with Beverage Ties, Krave Jerky Sold to Hershey’s
Meaty sales for a company stocked with beverage business veterans.
It’s True: Pepsi Expands Distribution, Adds New Sizes of Stevia-Infused Cola
Three months removed from PepsiCo’s launch of Pepsi True, a mid-calorie cola sweetened with stevia, the beverage and snack giant is now expanding distribution and introducing new sizes of the product to three U.S. cities.
MetaBrand Capital Raising $25 Million for “Fund B”
The private equity fund is looking to take a minority stake in 5 to 10 companies in the natural food, beverage and supplements space, with investments ranging between $500,000 and $2.5 million each.
Press Clips: Who Will Survive the War on Soda?
For starters, Mountain Dew will. The Huffington Post recently profiled the company's diehard consumer base, who don’t appear to be going anywhere amidst widespread declines in U.S. soda consumption.