Urban Remedy CEO: “Organic Food is the Bigger Opportunity”
As part of a wide-ranging interview, CEO Paul Coletta described Urban Remedy as "an organic food company that does juice, not a juice company that does food."
Headlines
Pivotal Move: Vital Juice Scraps “Micro-juicery” Model, Begins Co-Packing
Vital Juice has liquidated its facilities in favor a business now predicated on working with regional co-packers that are also equipped with in-house HPP capabilities.
Video: Grady’s Cold-Brew Opens Up on “Bean Bags,” Non-Traditional Retail
Grady's co-founder Dave Sands described the bean bags as a critical extension for the brand, which had been limited at retail because its primary offering, a bottled liquid concentrate, requires refrigeration.
Distribution News, Brand Updates from the 2015 Winter Fancy Food Show and Beyond
Rounding out our coverage of the 2015 Winter Fancy Food Show is the following news regarding distribution gains for brands exhibiting at the event as well as updates on line extensions and product revamps.
Seeing Green: WhiteWave Invests $3 Million in HPP Juice Brand Daily Greens
Daily Greens founder Martin noted that while “several” strategic investors had expressed interest in the company, WhiteWave was “the right fit for us.”
Suja (#2), Bai (#13) Land Forbes’ Top 100 Most Promising Companies of 2015
Suja and Bai took to their Twitter accounts Thursday to celebrate their inclusion on list saying they were “thrilled’ to be featured.
Video: Pok Pok Som Uses Mixed Strategy to Market Drinking Vinegar
The biggest question for drinking vinegar is probably the most obvious one: how do you get people to buy it?
Press Clips: Pepsi Spoils a Gronkowski Gathering; Wendy’s Removes Soda from Kids’ Meals
In this week's press clips, Pepsi spoils a Gronkowski gathering, Wendy's pulls soda from its kids meals, and Soylent raises $20 million in financing round.
PepsiCo Infuses Coconut Water Into New Kickstart Varieties
The launch of the new beverages is not entirely unexpected. In November, PepsiCo chief marketing officer Simon Lowden told The Street that the company would be adding coconut water as an ingredient across several of its brands, though Mountain Dew was the only one named at the time.
Video: After Greenshoots Shutters, Revive Kombucha Carves New DSD Path
Sean Lovett may have been wistful for the old days, but he had a business to run, and in the weeks leading to Greenshoots’ demise, he prepared for a transition in distribution, namely by creating his own.
FDA Warns NYSW On Manufacturing, Marketing of VBlast
The FDA indicated that NYSW’s labeling of VBlast products as liquid dietary supplements is contentious because the company represents them as beverages by using the words “water” and “punch” in product descriptions.
Shaking Things Up: A Q&A with Powell & Mahoney Co-Founder Mark Mahoney
At the recently held 2015 Winter Fancy Food Show, we sat down with Mark Mahoney, co-founder of Powell & Mahoney, to discuss the evolution of the cocktail mixer category and how his company is keeping up with a burgeoning shelf set, as well as new retail and distribution opportunities for craft-centric brands and trends we can expect to see blossom in the coming months.
Jones Soda Founder Peter van Stolk Launches ‘The Juice Box’
Before he was selling soda, Peter van Stolk was slinging freshly-squeezed juices out of his truck in Edmonton. 30 years later the Jones Soda founder’s latest venture is bringing him back to his roots.
Video: The Evolution of Specialty on Display at the 2015 Winter Fancy Food Show
In this video, we examine what categories have benefited and how brands have adapted their retail and distribution strategies to take advantage of an evolved specialty channel.