Channel Check: Energy Drinks
There’s some shifting down the line and an even bigger shift looming up the line as well. The big encroaching shift is that Monster is getting ever-closer to displacing Red Bull on a cumulative basis for overall sales.
There’s some shifting down the line and an even bigger shift looming up the line as well. The big encroaching shift is that Monster is getting ever-closer to displacing Red Bull on a cumulative basis for overall sales.
The acquisition gives Lassonde its most identifiable consumer packaged goods brand, which could help the Quebec-based company make a greater push below the border.
As the first ginger beer made with fresh lemons and fresh ginger, the development of Spindrift's newest offering was a tremendous undertaking.
The agreement will diversify the portfolio of ADM, a global supplier of food ingredients, animal feeds and biofuels, among other products.
Packed to the walls with an estimated 28,000 attendees and over 2,700 exhibitors, the 2014 Fancy Food Show was the largest event in its history, and beverage companies took advantage.
Suja Juice Co. announced Tuesday the national, Whole Foods-exclusive launch of a four-SKU line of high pressure processed (HPP) teas that features an unsweetened, biodynamic black tea.
From start-ups and early stage brands to mature and established operations, executives cited the show as offering an opportunity to breaking into or enhance their presence in New York City.
Nestlé USA announced Wednesday that it has sold Juicy Juice, a well-known but declining juice brand for kids, to investment firm Brynwood Partners.
Celsius Holdings will unveil its latest release — Celsius Negative Calorie Cola — on Friday at the Subway Firecracker 250 at Daytona International Speedway.
Just a few months after reassuming control of Rising Beverage Company, the marketer of Activate Drinks, co-founder Anders Eisner announced the sale of the cap-dispensing brand.
Hormel Foods has agreed to purchase CytoSport Holdings Inc., the company that owns Muscle Milk, for approximately $450 million.
David Turconi, general manager of Guayaki's cafe, intends to take the concept of a yerba maté hub to a new set of locations.
Nine months after the company, which markets the well-known Muscle Milk brand, put itself on the auction block, Hormel Foods today announced that it has has agreed to acquire Cytosport.
White space is hard to come by in the energy category, but Mamma Chia has introduced a new line that CEO Janie Hoffman sees as filling a gap in the sub-segment often referred to as “clean energy.”