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In an interview with BevNET CEO John Craven, David Smith said that High Brew would “attempt to reverse that trend” of sweet coffee products with a formulation that features a stronger coffee flavor than competing brands along with reduced sugar and calorie content, as compared to other coffee drinks.

The luxury of eating well without putting in the time was once reserved for those able to finance a maid or butler. Now, replacement beverages are stepping up and Omgblends wants a piece of the pie, which already includes brands such as Suja and Sambazon.

When we’ve seen companies fuse disparate categories into one beverage, it’s the consumers who often inspire the innovation. It’s the same story with Cleveland-based Garden of Flavor, which blends cold-pressed juice with probiotics.

In this video, filmed at Heath-Ade’s booth at Natural Products Expo West 2014, BevNET CEO John Craven speaks with co-founder Daina Trout about the company’s frugal deployment of capital, its production strategy and why an increase in manufacturing requires a slow and steady approach. Trout also discusses the target market for Health-Ade, why the kombucha category can pull from other beverage segments and new distribution of its beverages.

Think maple and birch tree water companies have lots of work to do before persuading consumers? Think the same for cactus water? From a matter of association, and the arduous steps of building a contiguous category, the challenges could be next to nothing when compared to those of artichoke water.

In the embedded video, which was filmed at the Caliwater booth at Natural Products Expo West 2014, founder Matt McKee goes into greater detail about the product’s chief benefits, such as skin revitalization and bodily detoxification. Among other effects, he said that the betalains can reduce under-eye puffiness and add a glow to skin.