Braintrust Investments Acquires Inko’s
In a statement, Braintrust said that it will “be working closely with brokers, distributors, and retailers to provide more consumers with access to the company’s truly unique teas.”
Headlines
Press Clips: SodaStream May Close West Bank Plant
SodaStream CEO Daniel Birnbaum's looming decision on the fate of a West Bank plant will be based on "purely financial" considerations.
Honest Tea Becomes First Coke Brand in K-Cups
Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.
Big Red Acquires Xyience
As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.
Odwalla Looks for Clear Advantage with New Packaging
Taking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz. clear PET container.
Distribution Roundup: Australian Juice Brand Heads to Texas
Look no further than this week’s distribution roundup to get a read on trending beverage categories.
Juice Refined: Green Mustache Gets a New Look
Seeing an opportunity to extend the brand’s positioning, Green Mustache has released a revamp of its packaging and now sports the tagline, “Greens For All, Big & Small.”
Nirvana Spring Water Files Lawsuit, Nestlé Responds
The suit alleges that Nestlé breached a non-disclosure agreement (NDA) and engaged in anticompetitive practices that aimed to drive Nirvana out of business.
Cracking Costco: Insights on Sampling, Roadshows
With club/warehouse quickly emerging as an important channel for natural beverage companies, Kirstin Everard, a marketing & promotions expert, shares critical information on how to maximize the usefulness of Costco's in-house sampling and Roadshow programs in a new video series on BevNET Food and Beverage University.
Press Clips: A View of the Beverage Landscape
As companies like Coca-Cola and PepsiCo seek new avenues of profitability, Chicago-based market research group Datassential wonders how the diversification of the cola giants could influence innovation in the market place.
KeVita’s Take on Kombucha
KeVita has announced the Sept. 1 debut of a line of kombucha drinks, titled KeVita Master Brew Kombucha, at Safeway stores nationwide and select Whole Foods regions.
Hurricane Stevia: Coca-Cola Life Touches Down in Southeast
The company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. -- but only at The Fresh Market.
Success is a Passion Project
In a new video segment featured on BevNET FBU, Greg Fleishman, co-founder and President of Purely Righteous Brands, offers his take on why an entrepreneur's passion is so intimately tied to success.
Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New Coasts
The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.