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In a Senate committee hearing that could have far-reaching implications for the energy drink business, a group of focused Senators tore into the current and past marketing strategies of energy drink companies, claiming they have targeted vulnerable children as potential consumers.
From HPP juices to evolving forms of energy products, the non-alcoholic beverage industry is being lauded for innovation. Some of these companies have been showcased in lists recently assembled by Forbes and BrandInnovators.com, confirming the diverse roots of ready-to-drink beverage trail blazers.
Casey’s General Store was viewed as an operation that had adapted to changing times following a report from a Kansas City, Mo., television station indicating that Casey’s had enacted a restriction on the sale of energy drinks to minors. The report quickly snowballed to other parts of the country. Only problem: Casey’s wasn’t actually adapting — it was following its own status quo.
The opinion of a New York State appeals court mirrored what many denizens have muttered to themselves since Mayor Michael Bloomberg first hatched his soda ban efforts: too much power.
The first set of witnesses to be called for questioning by the U.S. Senate Committee on Commerce, Science, and Transportation during tomorrow's hearing on energy drink marketing includes representatives from the three biggest energy drink companies in the U.S., including Rodney Sacks, the chairman and CEO of Monster Beverage Corp.
The debate over energy drink safety is moving to the U.S. Senate tomorrow with the start of hearing in the Committee on Commerce, Science, and Transportation examining the way energy drink companies market their products.
After years of massive growth and reportedly reaching the $1 billion benchmark at the end of 2011, Rockstar Energy appears to be falling off the pace with industry leaders Monster and Red Bull, according to analysis of June convenience store numbers provided by Wall Street investment firms. Rockstar attributed much of that separation to increased promotional activity on the part of Red Bull and Monster.
PepsiCo hasn’t admitted defeat, but it continues to build away from its flagship. Next year, the soda giant will soon join the thriving premium water category with the launch of a new brand called Om, according to a recent report in Beverage Digest.
PepsiCo’s beverage business might have failed to impress this quarter, but the company may have some big sweetener innovations on the horizon, according to Morgan Stanley analyst Dara Mohesian.
Following a busy week in litigation circles, a break in a pair of cases unrelated to the beverage industry might offer a glimmer of hope for brands in several ongoing food and beverage court battles. But labeling remains a flashpoint for dozens of civil suits across the country, with attorneys continuing to parse labels for any potential ingredients or marketing statements that might allow some leverage against FDA guidelines.
Koa Organic Water isn’t on trend simply because of its lack of calories and sugar. The brand also has a Kickstarter campaign.
Rob King, a former Pepsi Bottling Group (now Pepsi Beverages Co.) executive who has worked closely with Cytosport and its key investor TSG Partners, was named CEO of the sports nutrition company Monday.
Beverage scientists shared their latest sweetener compositions earlier this month at the Institute of Food Technologists (IFT) conference at McCormick Place South in Chicago.
