Having recently announced its tenth consecutive year of growth, eight of which reached double-digits, Essentia is positioning itself for a booming 2014 -- and well beyond. Earlier this year, Essentia, the top-selling enhanced water brand in the natural channel, raised $3.2 million in convertible debt and is perhaps prepping for a much larger round of funding later this year.
First Aid Shot Therapy (F.A.S.T.), a brand of condition-specific shots that are designed to offer liquid versions of over-the-counter remedies, is launching in Boston behind a second round of funding, one that included a very familiar name in these parts.
Whynatte, an Atlanta-based start-up that produces a line of premium coffee beverages and mixers, has been selected as one of four companies to take part in an accelerated growth program launched by AccelFoods, a new food and beverage accelerator with a dedicated investment fund of $4 million.
Used to be that if your water was black, you had to call a mechanic. These days, black water could soon be trendy. At least, that’s the hope of Big Geyser, a renowned non-alcoholic beverage distributor in New York, which on Tuesday announced that it will distribute blk. Beverages, an Oakland, N.J.-based company that markets a fulvic acid-enhanced mineral water colored black.
In the past few years, Celsius CEO Gerry David and lead investor Carl DeSantis have sharpened the company’s strategy by focusing on sales of its single-serve cans, six specific U.S. markets, international sales and digital marketing. Results from the company’s fourth-quarter earnings report indicate that the multi-layered strategy continues to catalyze a brand not far removed from a nosedive.
Following yesterday’s announcement that the Coca-Cola Co. will purchase a 10 percent stake of Green Mountain Coffee Roasters and enter into a long-term partnership with the Vermont-based company, a number of beverage industry analysts weighed in on the move, one that will result in a new line of Coke-branded pod-based products.
The investment follows a busy few months for KonaRed, including the announcement on Tuesday of its partnership with VDF FutureCeuticals, Inc. The partnership settles a long-standing patent infringement lawsuit between Sandwich Isles Trading Company, the maker of KonaRed’s coffee fruit beverages, and VDF, which alleged that KonaRed had violated coffee fruit production methods and technologies marketed by VDF.
The Coca-Cola Co. has agreed to acquire a 10 percent minority stake in Green Mountain Roasters, maker of the popular Keurig Single Cup brewing system, for $1.25 billion, according to a joint statement. As part of the deal, Coke and Green Mountain have signed a 10-year exclusive arrangement in which the cola giant will launch a Coke-branded line of pod-based, single-serve beverages for use in the Green Mountain's forthcoming Keurig Cold at-home beverage system.
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Around Super Bowl season, perhaps the only thing that can match America's gorging of slop is the disgorging of American opinions. These opinions, of course, most commonly have nothing to do with football and everything to do with the ads, which are either shockingly bad or create responses that are shockingly bad. Sometimes both. It's fun.
In a joint release, the companies announced Tuesday a partnership that will take all blk. products into the five boroughs of New York City, as well as Westchester, Long Island, Nassau and Suffolk counties in New York.
While it’s true that entrepreneurial beverage companies have taken encouraging steps in the dairy aisle, it continues to be a challenging place for emerging brands to find a shelf placement. There just might be more challenges than opportunities.
Beverage companies continue to form novel takes on dairy products and consumers translate their interest into acquisition. By adapting to the demand for nutrition, versatility of occasion and portability, alternative dairy brands have made headway in a former no-fly zone.
Rooibee Red Tea, which markets a line of USDA-organic, ready-to-drink red tea made from the South African rooibos bush, announced Thursday that it has expanded its presence on both coasts and the South. The tea will be available in Whole Foods stores in Pennsylvania, Maryland and Washington D.C. at the start of 2014, Publix stores in Florida, Georgia and Alabama, and Bristol Farms and Nugget Markets in California.
