Danone Waters of America (DWA), the makers of evian spring water, announced last week that it will test a distribution partnership with Red Bull Distribution Company (RBDC). The test will focus on small format channels such as convenience, drug, select food service and specialty retail stores in southern California and central/southern Florida, two of evian’s key markets.
Seven months after Monster Beverage Corp. filed a lawsuit against San Francisco City Attorney Dennis Herrera, one that aimed to block his investigation into the company’s marketing practices and regulate the caffeine content in its energy drinks, a federal judge has dismissed the case.
Eisner, who co-created the brand with Burke Eiteljorg as the Rising Beverage Co., Inc. in 2005, announced Friday that he was buying the company back from its current investors and that he would be taking over the position of President. Craig Berger was taking on a dual COO/CFO role while current president Reza Mirza was departing.
Last week, Whey Coco, which markets a powdered blend of whey protein and coconut water, announced a new broker agreement with SoCal-based beverage incubator L.A. Libations. The deal has been in the making since June and recently produced a major retail placement for the brand: Whey Coco will gain shelf space in select Kroger stores in the Northeast beginning in March 2014 with plans for a national launch later in the year.
Buffalo Wild Wings, Inc. (BWW) announced Thursday that PepsiCo, Inc., will become the restaurant’s primary soft drink and non-carbonated beverage supplier. The partnership, which will begin in early 2014, will replace products by The Coca-Cola Co., Inc., in the chicken wing chain. It will also initiate a series of joint marketing initiatives tied to sports and entertainment, according to a release.
In an effort to streamline operations and expedite its refranchising to independent bottlers, The Coca-Cola, Co., Inc. announced late Thursday that it will divide its North American operations into two units. On January 1, 2014, Coca-Cola Americas will no longer exist, paving the way for Coca-Cola North America (CCNA) and Coca-Cola Refreshments (CCR).
On Tuesday, the food safety body of the European Union released its long-awaited report on aspartame, concluding that that artificial sweetener is safe for humans consume at the current levels that it is used in food and beverages. As expected, the European Food Safety Authority's opinion was praised by the American Beverage Association and infuriated some consumer watchdog groups. But will the decision have an affect declining sales of aspartame-sweetened drinks?
At BevNET Live in Santa Monica earlier this week, retailers restated the theme: they understand the potential for emerging brands and they’re looking for partnerships. Representatives from 7-Eleven, Costco and Life Time Fitness, Inc. were on hand to discuss their interest in identifying the next wave of innovation and stocking their shelves with the buzzworthy brands of the next few years.
For a limited time only, we’re offering $250 off the full registration price for our BevNET Live Summer ’14 and Winter ’14 shows. As the premier business conference for the non-alcoholic beverage industry, BevNET Live events have consistently sold out, and NOW is the time to reserve your spot and save hundreds!
In the October edition of BevNET Magazine, we discussed the issues and challenges that CSDs face. Now, lets examine the opportunities that will be presented in the New World.…
The idea that a beverage company can spike or sink at any time carried over at the conference, indicating that entrepreneurs recognize the often uncontrollable factors at play. CEO Jeff Church knows that, even now, Suja could continue to reach new levels of prominence or have about the same shelf life as the juice itself.
With a spate of innovative, polished and well-executed products launching in 2013, judging this year's BevNET's Best of was perhaps the toughest task we've had in the 11 years of awards. Nevertheless, we are pleased to present what we believe are the top new brands in the beverage industry, and on a path to lead their respective categories for years to come.
BevNET.com, Inc., the beverage industry's leading source for news and reviews, has introduced BevNET Food and Beverage University (FBU), the next iteration of the company's highly successful BeverageSchool.com platform. Featuring a lineup of resources and media geared towards early-stage professionals, BevNET FBU covers a wide range of vital and relevant topics from which users will be able to get rapidly immersed in everything they'll need to know about the food and beverage industry.
Transparency, literal and figurative, is always good for a product. A pink lemonade should dress the part. As such, whenever possible, you should banner the brand to help the consumer make the connection. The reds, blues, greens and other colors of the spectrum helped to give Jones Soda and dozens of other companies their signature. They were all fun, and added to the drinking experience. That holds true today.
