In the midst of a new sales and marketing strategy, Celsius Holdings has partnered with GBS Smash! Brands to expand the availability of its calorie-reducing drink. Smash! Brands, the commercialization unit of food/beverage advisory firm GBS Growth Partners, will assist in the development of Celsius' distributor and retailer network and initially focus on expanding the brand's presence in California and Texas.
AriZona is swinging for the fences with a new coffee drink bearing the name of legendary baseballer Joe DiMaggio. Joltin' Joe is a lightly carbonated espresso beverage made with 80 mg of caffeine, and sweetened with Reb A stevia. The drink contains 100 calories per 16 oz. can, which is wrapped with a sepia-colored photo of DiMaggio as well as black and white images and newspaper headlines touting the outfielder's storied career.
Raising capital can be one of the most daunting tasks for beverage entrepreneurs. Because of the limited routes to finance for new companies, it is often thought that angel investors and institutional firms have the ability to pick and choose investments at will. However, Michael Burgmaier, a managing director with investment bank Silverwood Partners, explains that the selection process between investor and entrepreneur should be a two-way street.
Remember that request for information from a state attorney general we wrote about not too long ago? According to the Wall Street Journal -- which cited unnamed sources -- the probe was initiated by New York's attorney general, Erik Schneiderman.
On the eve of the 2012-13 NFL season, Vita Coco announced today that it has signed four professional football players to join its roster of athlete endorsers. San Francisco 49ers tight end Vernon Davis, Arizona Cardinals wide receiver Larry Fitzgerald, Denver Broncos wide receiver Eric Decker, and Chicago wide receiver Devin Hester will represent the coconut water brand and appear in ads promoting its message of "Hydrate naturally."
Eric Skae, who stepped down last year as the head of New Leaf Brands, the tea and juice company he started and ran for several years, has re-surfaced with a new beverage business consulting practice.
J. Andrew Guard, a BevNET employee who had previously worked for OWater’s Tom First as Operations Manager, is returning to the beverage business. Guard is taking an operations position at Purity Organics, a portfolio company that works closely with First and is backed by investment from First’s new employer, First Beverage Group, which was started by investor Bill Anderson.
On a recent visit to Los Angeles, BevNET CEO John Craven and Andrew Guard, a beverage specialist, examined the growth of a number of nascent, higher-priced, better-for-you beverage categories, including cold brew coffee, high-pressure processed juices, and kombucha drinks. Craven and Guard also explore L.A.'s impact as a driving force behind the current health and wellness trends sweeping through the beverage industry.
In a letter to Sen. Durbin, (D-Ill) the FDA said that most studies have not indicated any particularly harmful effects for caffeine consumption of up to 400 mg per day. While the agency said it was in the midst of conducting a review of recent safety studies on caffeine, “the available studies do not indicate any new, previously unknown risks associated with caffeine consumption.”
Building on the success of its sold out June event in New York City – which was attended by over 100 brewing industry professionals – Brewbound.com today announced plans to host its third gathering in its rapidly growing conference series on the business of craft beer. The Brewbound Session, happening November 29th in San Diego, Calif., focuses on offering an unmatched strategic learning and networking opportunity for craft brewers.
A high-profile hire and the gradual working out of supply chain kinks has created what VP of Operations Luke Zakka is calling “unprecedented opportunity” on the VBlast front. If he’s right, the addition of VP of Sales Bob Miller – a well-known and well-traveled commodity – will help VBlast capitalize on its vertical efficiencies and lend some density to an already wide-ranging geographic footprint.
The Internet rumor mill churned into high gear this week with word that hip-hop artist and Pepsi spokesperson Nicki Minaj was a leading candidate to join “American Idol” as a judge, except for a potential block of the deal by Coke, which has been a major sponsor of the reality singing competition for the past 11 years. However, it appears that the two soda giants will play nice in this case, with reports that Coke and Pepsi have given “Idol” execs and Minaj the green light on a partnership.
Less than a week after announcing its deal with New England Patriots tight end Rob Gronkowski, BODYARMOR has landed two more National Football League (NFL) players as partners and investors. The multifunction beverage company signed both New York Giants defensive end Jason Pierre-Paul and Philadelphia Eagles running back LeSean McCoy to endorsement deals that give both players equity in the business.
Diet Coke cans are about to get a new look. Beginning on Sept. 1, The Coca-Cola Co., Inc. will switch to a previously limited-edition design for Diet Coke cans, according to Advertising Age. The design, which was introduced last fall, features an oversized black “D” and red “k” cropped from the Diet Coke logo and a silver background, and represents the first time that Coke has made a permanent change to Diet Coke’s packaging in over five years.
