Headlines

Personnel Carousel Keeps Spinning at PepsiCo

PepsiCo, Inc. today announced that John Compton, PepsiCo's current President, has left the company to become the CEO of Pilot Flying J Oil Corporation. PepsiCo Europe CEO Zein Abdalla has been elevated to President, PepsiCo, and PepsiCo executive Enderson Guimaraes has been named CEO of PepsiCo Europe, succeeding Abdalla.

Bai Makes Deeper Push into California

Bai Brands is expanding the availability of its coffee fruit-infused beverages in California. Today, the company announced a new distribution agreement with Santa Barbara-based Pacific Beverage Company and a retail authorization with premium grocer Gelson’s, which operates 17 locations in Southern California.

Honest Opinions: First Seth, Now Barry’s Take on The Bloomberg Ban

A few weeks after Honest Tea co-founder and TeaEO Seth Goldman penned an op-ed criticizing New York City Mayor Michael Bloomberg's proposed ban on the on-premise sale of large containers of sugary drinks, Barry Nalebuff, the company's other founding partner, offered his own critique in a recent post published on (ironically enough) Bloomberg.com.

More Deals: KeVita Closes Round with KarpReilly

Sparkling probiotic drink KeVita has closed a round of financing. The brand is touted as a less-vinegary but still probiotic beverage co-founded by nutritional consultant Chakra Earthsong Levy and winemaker Bill Moses.

Just Chill Partners with L.A. Libations, Aims for Mainstream Distribution

The Chill Group has announced a partnership with brand incubator L.A. Libations to expand the availability of its Just Chill relaxation drink line. L.A. Libations co-founder Danny Stepper said a growing number of retailers have expressed interest in the relaxation drink business, and that Just Chill, an all-natural product that uses L-theanine as its primary functional ingredient, was the brand that he viewed as having the best potential to be the leader in the nascent category.

Runa Pulls in $3 Million in Financing Round

Ecuadorian energy blend Runa received a little stimulation itself recently in the form of a $3 million round of financing from a variety of investors, company co-founder Dan MacCombie confirmed to BevNET on Friday.

MiO My! Coke Set to Launch Dasani Drops

Aiming to tap into the lucrative business pioneered by Kraft Foods’ MiO, The Coca-Cola Co. Inc. is set to launch Dasani Drops, a new line of liquid flavor enhancers, according to the Associated Press. Dasani Drops will begin to appear on shelves in early October with a suggested retail price of about $4 for a 1.9 oz. bottle.

Coco Libre Leaps into Growing Chia Category

In yet another indication of chia's steady emergence as beverage ingredient, organic coconut water brand Coco Libre has launched a new line of coconut water and chia blends. Maverick Brands, the maker of Coco Libre, debuted Coco Libre Organic Coconut Water + Chia at Whole Foods stores in the grocer's North Atlantic, Northeast, Midwest, Florida, and South regions. Coco Libre joins a range of new entries into the chia category over the past year, including Chia Star, Drink Chia, and GT's.

Big Red Links Up with PBV in Carolinas

Here's a win for former Red Bull honcho-turned Big Red owner Gary Smith, who managed to get Big Red into Pepsi Bottling Ventures' North Carolina markets starting in July.

Expo East: New Hope Discusses Trends

Expo East kicks off on Sept. 20 in Baltimore, and when it does it will be accompanied by the debut of a year-long research initiative, New Hope 360’s Next Report. BevNET had a chance to speak with New Hope editor Carlotta Mast about some of the trends that are particularly applicable to the beverage category.

Fitness Celebrity Jillian Michaels Joins EBOOST as “Chief Energy Officer”

Fitness celebrity Jillian Michaels has joined EBOOST as an investor and brand ambassador. EBOOST markets a line of vitamin-enhanced powder packets and shots and Michaels joins a roster of athlete investors in the company, including New York Knicks forward Amar'e Stoudemire and Miami Dolphins tight end Anthony Fasano. Michaels will hold the role of "Chief Energy Officer" for EBOOST.

Emil Capital Partners Takes a SIPP

The private equity company, which manages investments for the family office of a large German private label manufacturer, has made its third beverage investment in less than a year, adding fledgling premium soda brand SIPP to a group that also includes Cheribundi and Balance Water.

Celsius Enlists GBS Smash! Brands to Pump Up New Growth Strategy

In the midst of a new sales and marketing strategy, Celsius Holdings has partnered with GBS Smash! Brands to expand the availability of its calorie-reducing drink. Smash! Brands, the commercialization unit of food/beverage advisory firm GBS Growth Partners, will assist in the development of Celsius' distributor and retailer network and initially focus on expanding the brand's presence in California and Texas.