With literally hundreds of beverages launched each year, new companies have a hard enough time finding unique ways to differentiate their products by function or value, let alone develop the…
The findings from a recent study released by the American Academy of Pediatrics indicate that energy drinks and sports drinks can be dangerous for children. While sports drinks are often…
Several new plaintiffs from the sugar industry have joined a lawsuit that claims a marketing campaign for high-fructose corn syrup is false and misleading. The campaign, which refers to HFCS…
Despite several months of controversy and endless distractions for the Miami Heat, LeBron James, Dwyane Wade and company have engineered a thrilling playoff run that has landed the team in…
Following the announcement of its fifth consecutive sold-out BevNET Live conference, BevNET.com is pleased to announce the return of a free, live video stream which will be broadcast from the…
With Frappuccino and a pair of energy drink/coffee blends leading the way, RTD coffee remains a category that more companies have failed at than turned into a big win. But…
For the fifth consecutive time, BevNET Live is again sold out. And that’s not all — BevNET Live Summer 11 features the largest number of registered attendees for any BevNET…
Utilizing Nielsen scanner data results, Morgan Stanley recently released a report detailing a year-over-year comparison in which category sales of CSDs increased by 12.1 percent over a four-week period ending…
In a case that many are looking to for direction with regard to future food and beverage health claims, a Federal Trade Commission action against POM Wonderful began yesterday in…
The five judges who will select the most promising new beverage presentation — and award prizes worth over $10,000 — will anchor BevNET Live’s first-ever New Beverage Showdown. In addition…
Here’s a new one: An energy drink that removed…the energy. This week HYDRIVE Energy will launch HYDRIVE Decaf, a new caffeine-free energy drink made with B-Vitamins, D-Ribose and Choline. The…
While consumers have to wait until June to try his long-awaited BODYARMOR SuperDrink line, FUZE founder Lance Collins has another set of products on the market as of today: FMF…
A New York state court judge has rejected a request for profit distributions from AriZona Beverages by co-founder John Ferolito. In court with his partner, Domenick “Don” Vultaggio since 2008,…
Encouraged by the early success of Dr Pepper Ten, a reduced calorie cola marketed specifically to men, Dr Pepper Snapple Inc. recently filed a request to trademark other similarly named…
