NEW ORLEANS – At Experimental Biology 2009, Dr. Maureen Storey, senior vice president of science policy for the American Beverage Association, today briefed colleagues on her new analysis indicating that…
In a move that would give PepsiCo stronger control over its supply chain, the world’s second largest beverage company made an approximately $6 billion offer this weekend to buy its…
Conference Details | Register Now APRIL 17, 2009 — Thanks to a tremendous response from attendees registered during the early registration period, the BevNET Live Conference, which will take place…
Forget cola wars. Could Coke and Pepsi be entering the era of isotonic intrigue? PepsiCo sued Coca-Cola this week, asking a judge to stop to a Powerade ION4 campaign that…
NEW YORK, April 14 /PRNewswire/ — Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie, nutrient enhanced water beverage designed to…
BevNET.com and Beverage Spectrum Magazine are pleased to announce the publication of the digital version of their 4th annual Energy Drink Guide. The 2009 edition of the guide is 45…
Anheuser-Busch has done a 180 on 180. The brewer’s non-alcoholic distribution arm, 9th Street Beverages, will roll out a reformulated and repackaged version of its 180 energy drink this month,…
In 1996 a previously unknown blue and silver can appeared on US shelves with a simple promise “vitalizes body and mind” and a label: Red Bull Energy Drink. That year,…
Fortune has smiled on your innovative beverage brand, and the hard work has paid off: you’ve attracted the investors to back your company, or you’ve sold a big stake to…
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Ilko, the joint venture between Coca-Cola and Illy, announced it will launch a broader U.S. and European roll-out of its jointly developed ready to drink coffee, Illy Issimo, which had…
Adding to the growing reservoir of research suggesting that sugary beverages may not the best nutritional choice, researchers at the Johns Hopkins Bloomberg School of Public Health reported that sugary…
WASHINGTON, March 31 /PRNewswire-USNewswire/ — The American Beverage Association today updated Members of Congress about the successful nationwide implementation of the commonsense School Beverage Guidelines in schools across the nation.…
CHICAGO–(BUSINESS WIRE)–The quintessential American refreshment-an ice-cold soft drink-is beginning to feel out-of-date. A just-published report from Mintel shows today’s adults rapidly switching from calorie-laden soda to other, often lighter beverages.…
