Former Vitaminwater head of entertainment PR teaches influencer marketing
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Still looking for that ‘perfect pitch’? Trying to come up with a plan to reach sales or marketing objectives? Wondering why the investors keep turning you away? Let the experts…
PHOTO GALLERY Beverages were a hot topic at SupplySide East, April 26 to 28 at the Meadowlands Exposition Center in Secaucus, NJ. BevNET contributed to the beverage focus at the…
Eric Schnell, co-founder and president of the Healthy Beverage Company and creator of the Steaz brand, has exited the company. A perennial winner of BevNet’s annual “Best of” award, Schnell…
SILVER SPRING, Md., April 28 /PRNewswire-USNewswire/ — The U.S. Food and Drug Administration today asked for comments and information from the public and other interested parties about front-of-package nutrition labeling…
WASHINGTON, April 28 /PRNewswire-USNewswire/ — The American Beverage Association (ABA) today announced the election of six new members to its Board of Directors. The new members are: Anthony J. Varni,…
Sitting cool amidst the chaos of a new product rollout at one of the industry’s most important DSD houses, ZICO Coconut Water Mark Rampolla found time to sit down with…
Cargill and PepsiCo are exploring new sweeteners derived from a South African plant and oats, respectively. PepsiCo’s patent, filed by its Quaker Oats unit, describes a sweetener extracted by treating…
HiBix Corporation, makers of the OOBA™ brand of Sparkling Hibiscus beverages, who recently introduced its Brand New Lower Calorie, Lower Sugar, Lower Cost OOBA in all Six of its Exotic…
The Coca-Cola Co. Inc. intends to expand the distribution of Honest Tea, possibly increasing sales of the brand – partly owned by Coke – by 70 percent. Honest Tea co-founder…
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BevNET.com President John Craven stopped by the Redondo Beach, CA headquarters of Function Drinks to speak with Dayton Miller and Josh Simon, two of the three co-founders of the brand.…
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BAWLS is back on line. BAWLS Acquisition sent a letter to the brand’s business partners Thursday apologizing for being out of contact and announcing that BAWLS has resumed operations. The…