Ritual Zero Proof Debuts RTDs
Diageo’s Ritual Zero Proof has entered the ready-to-drink (RTD) category with three canned non-alcoholic (NA) cocktails.
Headlines
Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch
Functional beverage brand Pop & Bottle has established its business through innovative matcha and coffee lattes. Now, the brand is targeting a different use occasion with Matcha Hydration, a coconut water-infused line launching this month in Sprouts stores nationwide.
Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg
Prenetics is seeking to deepen the connection between sports performance and wellness through a new multi-year partnership between its supplement brand IM8 – co-founded by soccer star David Beckham – and Inter Miami CF.
How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans
You might be familiar with rapper Lil Yachty’s Grammy-nominated music, but unlike some other celebrities, you might not know about his tequila product.
Westrock Reports Positive Q1 With Production Lines Fully Operational
Westrock reported sales up 44.4% and consolidated adjusted EBITDA more than tripled year-over-year as its new facility goes fully operational.
Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand
When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field.
Nutrabolt Names Former KDP Exec Archambault as President, COO
Andrew Archambault, a former President of the U.S. Beverage Unit at Keurig Dr Pepper (KDP), will be tasked with overseeing commercial and operational functions at Nutrabolt, best known in beverage for its KDP-distributed drinks under brands C4 and Bloom.
Distribution: The Cycle Goes Nationwide with Sprouts
Women’s health brand The Cycle, which produces a line of RTD beverages designed around the menstrual cycle, is rolling out nationwide in Sprouts Farmer Market stores this week with its full four-flavor line.
Taste Radio: The New Premium Mindset. Why Quality Matters More Than Ever.
As consumers increasingly prioritize quality, functionality and authenticity, brands across food, beverage and wine are redefining what premium means. The hosts explore this evolving dynamic and spotlight innovative brands shaping the future of refreshment and snacking. The episode also features an interview with Jordi Viñals, the managing director of acclaimed Spanish winery Marqués de Vargas.
Zevia Clocks Record Quarter At +21% Net Sales; More Pricing ‘Unlikely’
Zevia's corporate turnaround strategy is beginning to bear (stevia-sweetened) fruit, as strong volume gains pushed the sugar-free CSD brand to record 21.2% net sales growth ($46.1 million) in Q1 2026.
Middle-Tier Power Players Emerge As RNDC Nears a Total Exit
Republic National Distributing Company (RNDC) is selling off nearly all of its territories. What does that mean for the state of distribution?
Monster: Tallies Highest Q1 Sales Over $2B
Monster Beverage posted historic earnings for the energy drink maker with net sales surpassing $2 billion for the first time in a Q1 report.
New Products: Bloom Moves into Minicans; Summer LTOs from Slice, Electrolit
In this week's new product gallery, Bloom and Bizzy expand by getting smaller, a pair of energy drink brands get America-inspired, and both wildwonder and Slice showcase their divergent approaches to modern CSDs.
Primo Brands Returns to Growth as Premium Water Momentum Builds
After spending much of 2025 navigating integration challenges and service disruptions, Primo Brands kicked off 2026 with signs of stabilization across the business.