Review: O’kra Sparkling Okra Water Offers Truly Different Take on Hydration
Think you know okra? You'd be surprised, as this low-calorie, wellness-oriented offering is more approachable and refreshing than expected.
Headlines
Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
Mission Craft Cocktails’ Pickle-Rita, a gag that was supposed to die on April Fools’ Day, is headed to grocery stores in September.
Soft Pricing Leads to Non-Alc Beverage Deceleration
The non-alc category remained “healthy” but reported dollar sales growth of 3% in the two-week period ending August 8, compared with +3.5% in the four-week period, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
Diageo CEO Sir Dave Lewis has refused to share publicly the number of jobs the company is cutting as part of its ongoing $1 billion restructuring effort. However, the company’s annual report released Tuesday revealed Diageo cut its workforce by more than 6% in its 2026 fiscal year (ending June 30).
Marketing: Sophie Cunningham Signs With Once Upon A Coconut; Liquid Death, Jason Kelce Fight AI Data Centers
The coconut water brand has landed one of the WNBA's biggest names, reflecting the company's commitment to "celebrating individuals who have the courage to be themselves."
Taste Radio: A Front-Row Seat To One Of CPG’s Hottest Cities
Chicago’s CPG scene is thriving, and we got a taste of it firsthand. Fresh off our latest Taste Radio meetup, we spotlight the city’s vibrant brand community and sample a fascinating lineup of products discovered at the highly touted, unceremoniously shuttered and ultimately resurrected Foxtrot Market.
Investors Sue Simply Good Foods Over ‘Abject Failure’ To Integrate OWYN Brand
Less than two years after its acquisition of OWYN, Simply Good Foods Company is facing a proposed class action suit from investors alleging the integration of the brand has been “an abject failure.”
YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
YOSHI Matcha Liqueur is moving from a two-state test market to national distribution in under a year, testing its thesis that the popularity of espresso martinis and matcha prove there’s demand for green tea-laced cocktails.
Review: Calaveras is Giving ‘Energy With Soul’
Calaveras showcases an impressive functional stack, but the brand's thoughtful approach to full-sugar and zero-sugar flavors is its real secret weapon.
As Meal Replacement Evolves, Ka’Chava Finds Its Staying Power
We caught up with Ka’Chava president and COO Louise Todd to find out how the brand is working around the current protein craze, how it’s managing retail expansion, future innovation strategy and the race to stay ahead of the chasing pack.
Zevia Shareholder Calls for Sale as Brand ‘Missed the Category it Helped Create’
A Zevia stakeholder is urging the better-for-you soda brand to seek an immediate sale of the business, arguing that the company is more valuable as an asset than a public company after it “missed the category it helped create.”
Jones Soda Revenue Rebounds in Q2, As Branded Collabs Offset Modern Soda, Adult Bev Declines
Buoyed by several successful partnerships, Jones Soda Co. reported positive sales growth in its second quarter, while its modern soda and adult beverage categories faced challenges.
Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
The Fireball owner has signed a binding agreement to acquire Au Vodka, a top-selling UK RTD vodka brand. The deal continues Sazerac's two-year buying spree and marks its largest push yet into the UK market.
Bryce McDonald Returns to BevNET CPG Media as VP of Sales
BevNET CPG Media announced today that Bryce McDonald has returned as vice president of sales. He will lead the sales organization and work with partners to develop programs across the company's media, events, insights and professional resources.