Headlines

Taste Radio: How Amara Surged From DTC To National Retail

Grocery store aisles are inundated with claims, benefits and buzzwords. Amara has taken a different approach. In this conversation, founder and CEO Jess Sturzenegger explains how the kids food brand grew from DTC to national retail via disciplined innovation and operational scaling. She also gets candid about protecting founder control and adapting her own role as the company grows.

Review: Martinis Are Now Mobile With Write-Off

The canned martini brand launched this summer with three 8% ABV vodka-based offerings “designed for the places that should serve a great martini, but don’t."

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola is putting some of its biggest brands to work in the rapidly growing functional soda category, testing prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca.

THE CPG INSIDER WEEKLY

This week, we’re pondering if Graza is up for grabs, marveling at Magic Spoon’s refreshed branding, and getting buzzy with a Red Bull advent calendar.…

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.

Taste Radio: Rage Bait Gets Attention. Innovation Builds Brands.

One misleading social post can spark a frenzy – but can brands keep playing with consumer trust? A brand’s curious ruse triggers a debate about the impact of “rage bait.” We also dig into Whole Foods’ latest LEAP cohort and hear from founders of three fast-growing brands about building community, creating better-for-you products and turning retail distribution into sustainable growth.