Headlines

Taste Radio: Do What The Others Won’t. It’s Why This Brand Works.

How do you repair an industry that’s steadily lost relevance with younger consumers? If you’re the founders of Wonderwerk, you go where they live and breathe – and throw a party. Co-founder Issamu Kamide joins us to share how the unorthodox wine brand challenged category conventions, used culture and community to build the brand, and turned consumer behavior into a roadmap for innovation.