Newswire

BeBevCo Seeks Equity Partner

The brand owning entity is a private Corporation and the principals are now in the market for an individual or private equity firm to come in and take a position of 5-15% of overall equity.

Juiceology Expands Distribution into Kroger

Kroger will carry Juiceology’s four best selling flavors (Green Elements, Blueberry Acai, Pomegranate Blue Cranberry and Peach Mango) starting in mid-October with a suggested retail price of $2.99.

E-Hydrate Launches National TV Advertising Campaign

The work was created by Vaughn Juares, E-hydrate’s Executive Creative Director, with spots filmed at Silver Dream Factory by Fortaleza Filmworks and media placed by E-hydrate’s in-house media team.

Icelandic Glacial Announces Distribution in Vons and Pavilions

In addition to the partnership with Vons and Pavilions that further cements the company’s U.S. retail footprint, Icelandic Glacial expanded distribution throughout this summer on the east coast to Fairway Markets and Duane Reade, and on the west coast in Raley’s, Bel Air and Nob Hill Foods.