October 2, 2015– Twinsburg, OH—BAWLS Acquisition, parent company of BAWLS Guarana, has announced its partnership with Paramount Pictures to support the October 30 theatrical release of the film “Scouts Guide to the Zombie Apocalypse.” In the new comedy, three scouts and lifelong friends join forces with one badass cocktail waitress to become the world’s most unlikely team of heroes. When their peaceful town is ravaged by a zombie invasion, they’ll fight for the badge of a lifetime and put their scouting skills to the test to save mankind from the undead.
The nationwide BAWLS campaign will bring the fun of the film to the shelves of partnering retailers through creative, co-branded point-of-sales elements. BAWLS Guarana will also host a sweepstakes offering one lucky grand prize winner a year’s supply of BAWLS Guarana, tickets to see the film, and BAWLS swag. The retail campaign and sweepstakes will launch October 1, and entries into the sweepstakes can be made on the official BAWLS Guarana Facebook page. Additionally, BAWLS will create social and digital media content to drive awareness of the partnership via the brand’s various social channels and website, www.bawls.com.
“BAWLS is very proud to bring the BAWLS Guarana / “Scouts Guide to the Zombie Apocalypse” Sweepstakes to select BAWLS retailers and to our online customer,” said BAWLS Guarana CEO, Jon Gunnerson. “Aligning with the film allows us the opportunity to have a little fun with our brand and engage our consumers in a new way.”
“Scouts Guide to the Zombie Apocalypse” stars Tye Sheridan, David Koechner, Cloris Leachman¸ Halston Sage, Logan Miller, Joey Morgan, Sarah Dumont and Patrick Schwarzenegger. The film is produced by Todd Garner and Andy Fickman. Story by Carrie Evans & Emi Mochizuki and Lona Williams, with a screenplay by Carrie Evans & Emi Mochizuki and Christopher Landon. Directed byChristopher Landon.
About BAWLS: BAWLS Guarana is a refreshing, super caffeinated soda, infused with Guarana, a naturally, caffeinated berry. BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fueled the days and nights on millions of heavy-eyed students, techies, professionals and gamers everywhere since 1996. Headquartered in Twinsburg, OH, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronic retailers across the USA. For more information, visit www.BAWLS.com. GRAB LIFE. BUY the BAWLS!
About Paramount Pictures: Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with
prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.