News

Suja Life Acquires Slice Soda Trademark

Suja Life has announced its acquisition of soda brand Slice, representing the company’s second acquisition since its purchase of Vive Organic in 2022. Terms of the deal were not disclosed.

A Drink With…Free AF Founder Lisa King

After launching a year and a half ago in the U.S., New Zealand-based Free AF has brought its non-alcoholic alternative RTDs to major retailers learning in the process that operating in a larger market comes with unique challenges.

Taste Radio: Kendall Toole Loves This ‘Quit’. And She Wants You To Try It.

Peloton icon Kendall Toole discusses her involvement as a partner with active lifestyle beverage brand Don’t Quit, including how she incorporates her everyday consumption of its products into her social media posts and how she attempts to spur conversation and “give people a platform to be seen.”

Uncle Nearest Acquires Square One Organic Spirits

Uncle Nearest, the country’s largest Black-owned distillery, is widening its reach across spirit categories in announcing a deal to acquire Square One Organic Spirits, the company announced today.

Taste Radio: Patrick Mahomes Drinks A Lot Of Coffee. And He Wants To Share.

NFL superstar Patrick Mahomes and former BodyArmor executive Michael Fedele, the lead investor and founder, respectively, of better-for-you coffee brand Throne Sport Coffee, explain how a genuine connection helped formalize a business relationship, why Throne’s target audience includes both health-minded athletes and blue-collar workers, and the company’s initial focus on C-stores.

Jocko Fuel Wants to Take Extreme Ownership of Healthy Beverage Set

In the military Jocko Willink led troops into battle in Iraq and in business he’s built a lifestyle media brand around leadership and discipline, but now – as he looks to expand his beverage platform Jocko Fuel – can he conquer the field of DSD? And more importantly, can he build a brand that can thrive beyond its namesake founder?

NielsenIQ: BevAlc Sales Return to Modest Growth

The latest data shows a modest rebound for total BevAlc sales growth in the two-week period ending May 4, reflecting easing volume declines and relatively steady pricing growth, according to Goldman Sachs Equity Research’s latest analysis of NielsenIQ data.

Sound Acquired by PE Partner, Restocks After Dry Spell

Sparkling beverage brand Sound is back in supply after its acquisition this month by operating partner Next in Natural, a New York-based private equity firm specializing in better-for-you CPG.