Peloton Launches Two New SKUs of Peloton Cascara Tea

Cascara is taking the healthy beverage and craft coffee world by storm! Recently, Peloton has decided to expand their product range and bring two new Organic Certified SKUS into the market. 

Waterloo Sparkling Water Announces Blueberry Flavor

Waterloo Sparkling Water, an Austin-based company with a commitment to refreshment, is excited to announce the latest addition to their line of fruit-inspired sparkling waters: Blueberry! Waterloo Blueberry delights with the sweet fragrance and taste of fresh ripe blueberries, a flavor that very few sparkling water brands have attempted.

Flow to Use BOONS Acquisition to Launch Collagen Infused Water

Premium mineral water brand Flow Alkaline Spring Water announced today its acquisition of BOONS Collagen Water, a deal that will see the brand expand its wellness-focused product offerings with the launch of a new collagen-infused water line using BOONS’ proprietary formula.

Better Booch to Debut ‘Hibiscus Healer’ Flavor at Expo West

Better Booch is kicking off spring with an all-new flavor, Hibiscus Healer at Natural Products Expo West, March 3-7 (Booth N2137). Created by former touring musicians and known for deliciously imaginative flavors, the brand has quickly built a cult following.

Upcycled Food Association Takes Flight

Upcycled food may sound appetizing (ok, it may not), but as more consumers care about fighting food waste, food industry members want identifying upcycled products to be easier. This starts with creating a clear definition and labeling standard for ‘upcycled food’ — an early goal for the recently-launched industry organization Upcycled Food Association (UFA).

Nutpods Names Two New Sales Directors

Susan Heiser joins nutpods as Sales Director, Natural and will leverage her significant experience with emerging brands to lead nutpods’ continued expansion into the Natural Channel. Most recently, Susan was the Director of National Sales at Caveman Foods and prior to that was the National Director of Sales at the Forager Project.

Koios’ Fit Soda Secures DSD Partnership With Bill’s Distributing

Koios Beverage Corp. has announced that it has entered into a distributor agreement with Bill's Distributing, Ltd., a major beverage distributor in Wisconsin offering direct store delivery ("DSD") service, for distribution of its Fit Soda™ line of functional beverages. Bill's Distributing primarily serves the region of northwestern Wisconsin, representing more than 500 brands of both alcoholic and non-alcoholic beverages.

Jel Sert Launches Premium Alcoholic Freezer Bar Brand SLIQ

Adult Fla-Vor-Ice and Otter Pops fans will rejoice this summer as The Jel Sert Company announced the launch of SLIQ Spirited Ice, a new premium alcoholic freezer bar poised to revolutionize mixology on ice, literally.

Humm Announces Launch of Zero Sugar Kombucha Line

Humm Zero, the new sugar-free line from the Oregon-based kombucha brand, is set to launch in select markets and on Amazon in April. The product will be sold in 11 oz. single-serve cans ($2.99 SRP) and 4-packs ($9.99) in four flavors: Peach Tea, Blood Orange, Ginger Lemonade and Raspberry Lemonade.

Genius Juice Launches in Whole Foods Northeast

Genius Juice, who was recently featured on Shark Tank in January 2020, is now entering Whole Foods Northeast which includes all Whole Foods in New York, New Jersey, and Connecticut.

REBBL Announces 100% Recycled and Recyclable Bottles

REBBL becomes one of the first in the industry to launch a transition to 100% Recycled & Recyclable plastic bottles. The plant-based beverage brand’s new Green Packaging Initiative applies to all of its 12 oz. drinks.

Cocoa Metro Announces Launch of Belgian Chocolate Instant Drink Mix

Cocoa Metro’s instant chocolate drink mix will join their current flagship item, a ready-to-drink Belgian chocolate milk sold in dairy coolers of retailers like Whole Foods Market and other natural channel retailers. The new product will go live on its site in April 2020.