News

Taste Radio: Why Getting To ‘Zero’ Means Winning Today… And Tomorrow

What role can bars and mixologists play in protecting Earth’s fragile environment? It’s a question that Torres Brandy is attempting to answer via its innovative Zero Challenge competition, which is designed to promote a new paradigm in hospitality by aligning cocktail culture with environmental responsibility.

Data: Margarita Reigns; Cocktail Velocity Up 5%

America’s number one cocktail is… still number one. The margarita retained a fifth of all cocktail sales on-premise in the last quarter of 2023, followed in popularity by the martini and Moscow mule, according to new data released by CGA from NIQ.

Monster Energy Back as the Official Energy Drink of the BIG3

The BIG3 announced the return of longtime partner Monster Energy for the 2024 season. In addition to being named the Official Energy Drink of the BIG3, Monster Energy will activate in each of the league’s 10 arenas and present the third annual Monster Energy BIG3 Celebrity Game on August 18, 2024, at TD Garden in Boston, MA.

Saint James Tea Announces Title Sponsorship of Stagecoach Music Festival

Saint James, the line of Certified Organic and sustainably-packaged ready-to-drink iced teas founded by John Ferolito (AriZona Iced Tea), announced their official title sponsorship of Stagecoach, the nation’s largest country music festival, taking place from Friday, April 26 to Sunday, April 28 at the Empire Polo Club in Indio, CA.