News

Ax Water Announces New Branding Guided by DRVN Partners

Aronia berry-based beverage company and standout newcomer, Ax Water, announces their strategic partnership with DRVN Partners, a 360-degree, go-to-market business accelerator, and unveils the new Ax Water brand.

CORE Organic Introduces New Flavors and Immunity Benefits

CORE Organic, the USDA Certified Organic nutrient-enhanced hydration with antioxidants, will feature an innovative immunity support ingredient along with two new flavors at the Natural Products Expo West Trade Show.

COCO5 Completes $1.5M Fundraising Round

Flavored coconut water brand COCO5, last week announced it has completed a $1.5 million round of fundraising led by Spiral Sun Ventures and Loop Capital CEO Jim Renyolds.

Expo View: Natural World Tremors

To suppliers, the end of the Whole Foods relationship isn’t a binary anymore, where they’re either in Whole Foods or they aren’t really in the natural channel at all.

Expo West 2018 Video: Fresh. Organic. Ideas.

Natural Products Expo West 2018 got off to a fast start yesterday with its Fresh Ideas Organic Marketplace, a bustling, farmers market-style exhibition located outside the Anaheim Convention Center.