Speaking with BevNET, Juicero CEO Jeff Dunn said the decision was a partly the result of a successful Black Friday/Cyber Monday promotion; upon lowering the price to $399, the company doubled its user base in one day.
CVS is now stocking many better-for-you beverage brands in 450 of its stores as the next stage in its health-conscious rebranding that initially began in 2014.
Highly anticipated since the conclusion of its original run, Union Horse Distilling Company today announced the re-release of its Barrel Strength Reunion Rye Whiskey. Previously offered as a limited release in 2014, the new Barrel Strength Reunion Rye Whiskey will now be included as one of the distillery’s primary offerings.
Absolut officially unveiled Absolut Lime as the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin – the No. 1 selling lemon and orange-flavored vodkas in the U.S1.
42BELOW vodka has launched its own kiwi planet-saving initiative and are introducing ‘42BELOW Recycled Cocktail Lemons Eco Soap.’ The world’s first soap made from recycled cocktail lemons.
Viachem LLC has received a patent (#9,480,268) for its new product, Coffee SavR. Coffee SavR keeps coffee fresh tasting for longer than 90 minutes, even when kept on a burner or in a heated dispenser.
Cold Valley Farms, LLC is a “new to market”, bulk, cold-pressed vegetable juice and puree Ingredient Company. The company utilizes a process that incorporates the industry’s most advanced technologies in order to provide customers with superior flavor while retaining its natural, vibrant color.
Heaven Hill Brands and Liquor.com announced today the 64 regional semifinalists competing for the 2017 Bartender of the Year competition. Semifinalists will compete in San Francisco, Las Vegas, Miami, Dallas, Nashville, Denver, Chicago and New York beginning January 2017.
The year 2017 marks the 20th anniversary of Old Orchard’s bottled juice business, which has grown to become one of the leading shelf-stable juice brands in the country. To celebrate, Old Orchard will be giving away two free truckloads of juice – one truckload to its fans, and one truckload donated to local food pantries.
Secret Squirrel cold brew enters 380 West Coast Target stores, Andrews Distributing parts ways with Red Bull and Moonshine Sweet Tea moves into Harris Teeter stores in the Southeast.
Following the departures of Nantucket Nectars co-founder Tom First and former Glaceau executive Jason Camillos last year, the firm’s fund, First Beverage Ventures, has brought on a pair of investment professionals and a seasoned industry operator to manage its investment portfolio.
Louisville-based Copper & Kings American Brandy Co. is launching a limited release artisanal absinthe. Matured 18 months in Serbian Juniper wood barrels, the double-distilled Muscat brandy base, non-chill filtered spirit is unadulterated by any post distillation infusion of flavors or essences.
Executives from Monster Beverage Corporation discussed a variety of topics on Thursday during the company’s annual investor call, including the performance of its new Mutant “super soda” drink and the status of its forthcoming coffee innovation, Cafe Monster.
Chuck Norris launches a bottled water company, PepsiCo CEO Indra Nooyi talks about protecting the environment while growing a major company, Thrillist looks at sparkling waters to challenge LaCroix, and The New York Times profiles Rohan Oza in the wake of the $1.7 billion Bai sale.
