While the fan club was established in 2015, Cheerwine, the family-owned soft drink from North Carolina, has just launched its new incentive-rewards program for Tastemakers (name for fan-club members). Each month, Tastemakers can earn points toward prizes by completing a new challenge.
CSPI faults PepsiCo with misrepresenting some Naked products, including the brand’s “Kale Blazer,” by claiming that they "predominantly consist of high-value ingredients," but in actuality are mostly comprised of orange and apple juice.
The Glaucus report sparked an 8.2 percent drop in NBC’s stock on September 28, according to an article in The Wall Street Journal.
Leading up to the film’s November 4th premier, Sparkling Ice will kick off its “UnconTROLLable Flavor” campaign, which will feature a variety of elements including a major sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program that will offer over 3,000 prizes throughout the 3-month program.
The distinctive new whisky marks the first time the distillery has used American Oak Sherry-seasoned casks as the most prominent flavor style in an expression of The Macallan, which creates a complex yet approachable flavor profile.
The website highlights their extensive portfolio of award-winning cocktail mixers, and introduces an updated logo which includes their updated tagline, “Craft Cocktail Mixers.”
The flagship product of the collection, 1792 Small Batch, is well known for using a higher percentage of rye than most bourbons, but this special edition High Rye Bourbon brings an even more intense amount of rye to the mash bill. Although very limited, expect to see annual releases of this robust bourbon after its initial release this fall.
Created in tribute to the passion and dedication of five generations of Master Blenders, Chivas Regal Ultis captures the essence of Chivas Regal by using only five of the most precious signature single malts to represent the style and diversity of the prestigious Speyside whisky region.
Crown Royal is adding a delicious offering to its family of whiskies with the introduction of Crown Royal Vanilla Flavored Whisky, a blend of hand selected Crown Royal whiskies infused with the rich flavor of Madagascar Bourbon Vanilla. The result is a unique whisky bursting with the flavor of vanilla and the distinctive smoothness of Crown Royal.
The custom shape of the new 750 mL bottle of Barceló Gran Añejo stands taller and sleeker than the previous Gran Añejo bottle. The look is more relevant and modern. The noteworthy features of the new bottle are a stylish higher-quality closure, greater prominence for the brand’s embossed lion crest and a new design of the Barceló brand logo.
Snap Kitchen, a fast-growing retail chain that sells healthy grab-and-go meals, snacks and beverages, has partnered with super-premium coffee company La Colombe to launch a co-branded line of bottled coffees. Snap Kitchen operates 49 locations in Austin, Dallas, Houston, Chicago and Philadelphia and the new products, both made with La Colombe’s “cold-pressed” coffee, are sold in all of its stores.
As part of a soft national roll out, the store added four of Humm’s 14-oz. bottled SKUs to 1,571 locations in September.
Reed’s Extra Ginger Brew and Reed’s Original Ginger Brew launched in stores last week and will be featured in Target’s craft soda specialty set.
The campaign will educate consumers on the role packaging plays in preserving freshness, offer consumers tips, recipes and carton facts on Choose Cartons' Facebook page, the home of all things cartons – the recyclable, renewable, and reliable fresh beverage packaging choice.
