JUST water was launched in single bottles late 2015. Based on strong uptake by consumers resulting in earlier than anticipated demand for multi-pack purchases, JUST was able to respond quickly by introducing a six-pack. The new six-pack contains the same 16.9-ounce JUST water bottles, in a JUST signature light blue recyclable case, and retails at Stop & Shop for $6.29.
JUST water is 100% spring water, responsibly sourced, produced and packaged for improved environmental and social impact. The JUST water bottle is made from 82% renewable resources by using plant-based plastic derived from sugarcane and FSC®-certified paper. The JUST water bottle creates up to 74% less greenhouse gas emissions than traditional PET plastic bottles.
JUST’s 100% spring water is from the Glens Falls watershed in Upstate New York where water is abundant. An ethical trade revenue partnership with the city of Glens Falls is revitalizing the local community by paying six times the municipal rate for responsible sourcing of less than 3% of its excess water. This appreciable revenue over time helps to upgrade aging water infrastructure, while the business model itself is restoring industry, providing jobs and protecting the watershed.
“We’re thrilled to announce the availability of JUST water and the launch of our new six-packs at Stop & Shop,” said Grace Jeon, JUST CEO. “Stop & Shop represents a major force in grocery retailing in the New England/northeast region, and we are grateful for their leadership and commitment to delivering more sustainable product choices to their shoppers.”
Stop & Shop has demonstrated its commitment to community, diversity and quality throughout its 100-year history. In 2014, Stop & Shop received the Retailer of the Year award from Progressive Grocer for its commitment to philanthropy. Stop & Shop also has a Climate Action Team and has led the way amongst supermarket chains in upholding green standards.
In addition to Stop & Shop, JUST water is available nationally at Whole Foods Market, Kroger, Albertsons/Safeway, Sprouts, Earth Fare, Hannafords and other fine retailers.
JUST® strives to deliver everyday products that are responsibly sourced and made for improved environmental and social impact. A diverse group of impact investors, artists, and members of the science and innovation community came together to form JUST and support the launch of its first product, JUST® water. JUST water is 100% spring water ethically sourced from the Glens Falls watershed in the Adirondack Mountains, where water is abundant. For more information, please visit www.justwater.com.
About Stop & Shop
The Stop & Shop Supermarket Company LLC employs over 61,000 associates and operates 419 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.