NEW YORK (November 29th, 2016) – WTRMLN WTR, the pioneer in cold-pressed juiced watermelon, announces today that it has teamed-up with (RED) to raise money to fight AIDS. WTRMLN WTR will launch limited edition (PRODUCT)RED 12oz Holiday packaging, with each case sold contributing a day of lifesaving medicine to help prevent a mother living with HIV from passing the virus to her unborn baby.
“Our partnership with (RED) helps raise money and awareness for the fight against AIDS, while inspiring people to ‘Seed Change’ in the lives of others”, says Jody Levy, WTRMLN WTR co-Founder and Creative Director. “We are thrilled to collaborate with (RED) this Holiday season.”
“We’re thrilled to have WTRMLN WTR support (SHOPATHON)RED this year, to help (RED) raise awareness and money to fight AIDS”, said Deborah Dugan, CEO, (RED).
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. In the ten years since its inception, it has generated more than $360 million, impacting the lives of 70 million people through Global Fund grants that (RED) money supports. The collaboration with (RED) is an extension of WTRMLN WTR’s ethos to “Seed Change and Spread Liquid Love”. This defining principle expresses the Company’s commitment to invest its marketing dollars into initiatives that give back and educate consumers through “reciprocal communications”. (RED) joins WTRMLN WTR’s growing list of value-driven partnerships, including Whole Foods’ Whole Planet Foundation; a “Seeding Change” athlete campaign that provides educational insights for consumers to lead healthier lives; and a mission-driven investment from Beyoncé.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world”, said Beyoncé. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
WTRMLN WTR’s limited edition (PRODUCT)RED Holiday packaging will be available in the 12oz size at 15,000 retail doors in the United States for $3.99. It will also be available online at https://shop.wtrmlnwtr.com for $44.99 for a 12oz 12-pack case. For more information, visit www.wtrmlnwtr.com.
About WTRMLN WTR
WTRMLN WTR is the pioneer in healthy, cold pressed juiced watermelon. Entrepreneurs Jody Levy and Harlan Berger founded the company in 2013 with a mission to create the most ethically produced, clean, and conscientious bottle of pure watermelon water aka liquid love.
The product is made with three simple ingredients: watermelon flesh, watermelon rind and organic lemon, and is rich in watermelon’s naturally occurring potassium, lycopene, and the amino acid L-Citrulline. No sugar or water is ever added. Each bottle of the 8 oz. serving of “liquid love” has 60 calories and 550mg of potassium (that’s electrolytes), far more than an artificial flavored, sugar filled sports drink. The product is all natural, gluten free, non-GMO, vegan, and kosher.
The watermelons pressed to make WTRMLN WTR are gathered from family owned farms across the United States, and are primarily made from waste watermelons, known as seconds, that are rejected due to superficial flaws such as blemishes, sunburns or odd shapes. The company’s mission is rather simple: better, more sustainable methods of food production, less waste, a smarter planet, healthier humans, a healthier world, more love, equality, decency and kindness.
WTRMLN WTR is currently available at Whole Foods, Costco, Kroger and Safeway supermarkets, many major airports, Wegman’s, Sprouts, and hundreds of natural retailers across the country, as well as online at https://shop.wtrmlnwtr.com. Visit www.wtrmlnwtr.com to learn more. @WTRMLNWTR #WTRMLNWTR
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, Lokai, NetJets, Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, Girl Skateboards, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Piaggio and Wolfnoir.
To date, (RED) has generated more than $360 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.