News

Jose Cuervo Celebrates Special Edition ‘The Rolling Stones’ Bottles

Jose Cuervo played a pivotal roll in The Rolling Stones' notorious 1972 North American Tour, after the band tasted their first ever Cuervo Tequila Sunrise cocktail at The Trident bar in San Francisco; it was named their official tour cocktail and accompanied them to 32 cities and 48 shows.

Campari America Launches New Cynar 70 Proof

Double the intensity and proof of original Cynar, the bartender-beloved bittersweet artichoke liqueur, Cynar 70 Proof is a bold entry in the burgeoning bitters category.

iXL Announces Partnership with Guardian for Heroes Foundation

Guardian for Heroes Foundation provides free, in-home fitness equipment, facilitation of donated health club memberships, individualized programs, personal training and life coaching to in-need veterans with disabilities, Gold Star families and those suffering from Post-Traumatic Stress (PTS) from combat deployment.

AriZona Infuses its Classics with Caffeine

Today AriZona Beverages announced the launch of a new line of energy drinks, infusing four of the brand’s existing flavors - Arnold Palmer, Watermelon, Fruit Punch and Mucho Mango - with 120 mg of natural caffeine via a blend of guarana, green and white tea and green coffee extract.

Arrowhead to Increase Recycled Content of its Plastic Bottles

While most plastic bottles are made out of material called polyethylene terephthalate (PET), Arrowhead has focused on introducing bottles made from recycled PET (rPET) and began using it in its ½-liter bottles three years ago.