DOWNERS GROVE, Ill., March 29, 2016 /PRNewswire/ — Optimum Nutrition (ON), maker of Gold Standard 100% Whey™ protein, today announced the launch of Optimum Nutrition Protein Water. The latest innovation from the world leader in sports nutrition is a ready-to-drink, whey protein isolate infused water designed to deliver 20 grams of protein in every 16. Fl. oz. serving while supporting muscle recovery and hydration.
ON Protein Water contains less than two grams of carbs, zero fat and sugar, and is very low in sodium. The anytime-anywhere drink is available in three refreshing flavors –Icy Blue Raspberry, Orange Freeze, and Tropical Fruit Punch – and is appropriate for consumption pre, during or post-workout for hydration and support of muscle growth and recovery.
“We believe ON Protein Water will change the way athletes and fitness enthusiasts supplement their daily protein intake,” said Saverio Spontella, director of North America marketing for Optimum Nutrition. “They now have a choice between our huge variety of great-tasting ON protein powders and a highly portable, light and refreshing sports nutrition drink. The signature ON approach is to deliver on both taste and nutritional benefits like no other brand, and our Protein Water formula does that.”
Every 16-ounce, 80-calorie bottle of ON Protein Water contains 20 grams of fast-absorbing whey protein isolate and 4.5 grams of BCAAs. Whey protein isolate is the purest form of whey protein and is considered a complete protein, with all nine essential amino acids including BCAAs (branched chain amino acids.) ON Protein Water’s naturally occurring BCAAs help to kick-start protein synthesis for muscle repair and recovery.
Protein Water will arrive on shelves nationwide by mid-April and is available where Optimum Nutrition products are sold, including specialty sports nutrition retailers, gyms and online. For more information on Optimum Nutrition Protein Water, other ON products and store locations please visit www.optimumnutrition.com.
About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With state-of-the-art production facilities in three states, ON is the only sports nutrition company to manufacture items in every product category, including protein powders, ready-to-drink shakes, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand’s Gold Standard 100% Whey is universally recognized as one of the world’s best-selling whey protein. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most on-line retailers. ON products are also distributed in 70 countries around the world.