News

5-hour ENERGY Adds Extra Strength Peach Mango Flavor

The new flavor joins strawberry watermelon, sour apple, grape and berry to become the fifth extra strength variety of the popular energy shot, which also has six regular strength flavors as well as decaf.

Odell Beckham Jr. Joins ROAR Beverages as Brand Ambassador

In addition to serving as the brand’s national brand ambassador, Beckham Jr. has been collaborating with ROAR’s development team to create an all-natural revolutionary performance line of the popular sports drink.

Hint Adds a “Kick” of Caffeine in Brand Extension

Hint CEO Kara Goldin said the genesis of Hint Kick sprung from its robust business in Silicon Valley tech firms, whose employees -- seeking alternatives to coffee and energy drinks -- asked the company to created a caffeinated version of its still water.

E-hydrate Hires Peter Evans and Jim Kayser

Peter Evanshas joined as Chief Marketing Officer and Jim Kayser as Chief Sales Officer, on the eve of the company's national launch in big box retail stores September 1.

Califia Farms Hires Dan Mader as Senior Vice President of Sales

Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as Senior Vice President Sales, National Sales Manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015.

NYSW Beverage Brands Introduces bottlePORT

As of release, bottlePORT has arranged for distribution in more than 3000 accounts through new and existing partnerships nationwide by the end of 2015.