Pepsi Goes ‘Back to the Future’ with Limited-Edition ‘Pepsi Perfect’ Bottles
The fantastical cola, made famous by the film, will officially be available on October 21, 2015, paying homage to the date Marty McFlytravels to in the future.
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Celsius Taps Flo Rida to Headline 2015 NACS VIP Concert
Celsius will be featured in the Cool New Products Showcase and product sampling will be available at the company booth as well as multiple locations during the event.
FBU Boston: Throwing the Books at Entrepreneurs
On Wednesday morning, a room of food and beverage entrepreneurs gathered at WGBH Studios for FBU Boston, a one-day crash course on the food and beverage industry put on by the staff of BevNET and Project NOSH.
Coke to Alter VItaminwater Labels as Part of Lawsuit Settlement
As part of the settlement, Vitaminwater will add the phrase “with sweeteners” on two locations on its bottles, one of which will be prominently displayed alongside its name.
BAWLS Partners with Paramount Pictures to Promote “Scouts Guide to the Zombie Apocalypse”
The nationwide BAWLS campaign will bring the fun of the film to the shelves of partnering retailers through creative, co-branded point-of-sales elements.
Clyde May’s Whiskey Debuts Special Reserve
This fall, Clyde May's is launching a Special Reserve whiskey, the first line extension in the brand's history, which will be available for sale in limited quantity
Copper & Kings American Brandy Co. launches Butchertown American Brandy
Named to honor the history of its home neighborhood, just east of downtown Louisville, the new offering from reserve casks is bottled at 124 proof.
Glenfiddich Scotch Whisky Adds 14 Year Old Bourbon Barrel Reserve to Core Range
Exclusive to the United States, the bourbon barrel reserve is a celebration of American spirit. It pays tribute to the shared history of American and Scotch whisk(e)y, and the American Oak ex-bourbon barrels that are the backbone of the single malt Scotch whisky industry.
E-Hydrate Launches National TV Advertising Campaign
The work was created by Vaughn Juares, E-hydrate’s Executive Creative Director, with spots filmed at Silver Dream Factory by Fortaleza Filmworks and media placed by E-hydrate’s in-house media team.
Icelandic Glacial Announces Distribution in Vons and Pavilions
In addition to the partnership with Vons and Pavilions that further cements the company’s U.S. retail footprint, Icelandic Glacial expanded distribution throughout this summer on the east coast to Fairway Markets and Duane Reade, and on the west coast in Raley’s, Bel Air and Nob Hill Foods.
DuPont Nutrition and Health Introduces SUPRO XT 221D
SUPRO XT 221D, is a plant-based protein that disperses completely in water in only nine seconds.
Cheribundi Announces its Support of Breast Cancer Awareness Month
During the month of October, Cheribundi will be donating 10 cents for every bottle of Cheribundi Light that is purchased online through Cheribundi’s website to the American Breast Cancer Foundation.
Building Upon Distribution and Marketing Strategy, Q Drinks Partners with New Liquor Wholesalers
Premium mixer and soda brand Q Drinks has announced new partnerships with three liquor wholesalers, including those representing California, Michigan, Georgia and Louisiana, as it builds upon a focused distribution strategy that leans on partnership marketing with spirits producers.
Corazon Tequila Introduces New Packaging
Inspired by its Expresiones del Corazon line, the new heritage packaging puts the focus on the quality and craftsmanship that goes into every bottle of Corazon Tequila.