News

EWG Spirits & Wine Launches La Quintinye Vermouth Royal in the United States

“Championed by leading bartenders, the resurgence of classic cocktails in which vermouth plays an integral role, twinned with the desire for natural and better crafted products, has given rise to a renewed interest and demand for this drink," said Yves Le Boulengé, Global Spokesperson at EWG.

DeLeon Tequila Unveils #TheNextLevel Marketing Campaign

The campaign consists of a series of six 15-second vignettes designed to appeal specifically to the media-savvy, fast-paced millennial generation's consumption habits, enticing them with a quick, sharable, multi-sensory experience, according to a company release.

PepsiCo Announces Multi-Year Marketing Partnership with the NBA

As part of this expansive food and beverage partnership with the league, PepsiCo will leverage its Mountain Dew, Aquafina, Brisk, Doritos, and Ruffles brands to engage NBA fans through PepsiCo's world-class sports marketing and high-profile activation.

Sparkling Ice: Yes, We Can

Talking Rain Beverage Co. today announced the launch of a new 8 oz. slim can for its Sparkling Ice line of zero-calorie carbonated drinks. The new package is designed to broaden the “distribution opportunities for the brand within the convenience and foodservice industries,” according to a company release.

Hendrick’s Gin Launches “The Flying Cucumber”

The 130-foot long, 44-foot tall Flying Cucumber is adorned with a giant "eye in the sky" which exudes both whimsy and a dashing sense of purpose, according to Hendrick's. It will launch with a coast-to-coast voyage beginning in April and culminating in August,

Celsius Enters Gold’s Gym Fitness Centers Nationwide

The Celsius launch is coinciding with Gold’s Gym quarterly Fit Fest scheduled in April, a 3- day event focused on helping members learn more about staying in shape and living a healthier lifestyle.

Eastside Distilling Appoints Patrick Roth as National Sales Manager

Roth joins Eastside after 15 years with Republic National Distributing Company, the nation's second largest beverage alcohol distributor of premium wines and spirits, where he served as the company's marketing manager out of its Indiana office.