News

Electrolit Slam Dunks Partnership With Hoopbus and Local Hoops

Electrolit –  the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is joining forces with Local Hoops to support nonprofit Hoopbus’ fifth annual Show Love series that brings together the global basketball community and local hoopers and organizations driving basketball energy in the All-Star host city: Show Indy Love. 

Snoop Dogg and Dr. Dre Launch Gin & Juice RTD

West Coast rap legends and business moguls Dr. Dre and Snoop Dogg announced they are back at it, but the drop isn’t a new track. Announced today, a ready-to-drink collaboration inspired by the duo’s iconic “Gin & Juice” song is now available across the U.S.

MHW 2024 Predictions: Values-Driven Branding Key As Inventories Remain High

With inflationary pressures still impacting inventory cycles, brands will need to focus on core offerings and distinguish themselves by sharing more about their values in 2024, according to predictions from executives from MHW, a beverage alcohol importer and service provider, shared during a webinar.

Taste Radio: Starbucks, Sriracha & Space Are Trending. We Have Questions.

Has Starbucks slipped on its own slick innovation? Why are spice-obsessed millennials grumbling about Huy Fong’s famous sriracha? And is space a new frontier for food and beverage? The hosts shared their thoughts and also opined on the food selection in a $2.5 million Super Bowl suite.

Fourth Quarter Finance Review: Has “Carnage in Consumer” Hit Bottom?

In good times, a rising tide lifts all boats – but right now, the hunt is on for seaworthy vessels, according to investors. Otherwise, judging by the last quarter of the year, it’s clear that the financial doldrums are going to stay for a while for brands.

Penelope Bourbon Releases Small-Batch Tokaji Cask Finish

It’s back! Award-winning Penelope Bourbon Tokaji Cask Finish will start arriving at retail in February. A limited-allocation of 1,900 (6-pack) cases will be available at a suggested retail price of $89.99 per 750-ml bottle.