News

New Honest Tea Product Goes Nationwide in Wendy’s

A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.

The State of Sweet

The sweetener industry would like you to understand that corn syrup isn’t dead. It sees marketers and retailers who have been rushing to swap HFCS from products as following a fad, and not getting a good overall picture of consumer behavior.

Press Clips: MBA Meets HPP; ABA Takes to Vermont

Fortune recently profiled Lumi Organics founder and CEO Hillary Lewis, who left a career in finance on Wall Street to make high-pressure-processed juice in Charlottesville, Virginia.

Bacardi Launches Gran Reserva Maestro de Ron

The much-anticipated release reaffirms the company's commitment to category leadership and achieving an extraordinary standard within the super-premium rum segment.

A Natural Progression: Coconut Water Shuffles the Flavor Deck

In a category loaded with flavored line extensions, the original, or “natural,” format remains the best-selling variety for most brands. But as flavor innovation and blending techniques improve, the focus is on new products with mainstream and familiar flavors.

SodaStream and Skinnygirl Introduce Mango Berry and Cucumber Lime Drink Mixes

Free from high fructose corn syrup, artificial sweeteners, artificial flavors, and preservatives, the SodaStream Skinnygirl Drink Mixes, Cucumber Lime and Mango Berry, with all natural flavors, are designed for making low calorie, better-for-you sparkling drinks at home.

Diageo Partners with Entourage Movie on “Johnny for Johnnie”

Johnnie Walker Scotch and Entourage fans can "hug it out" with excitement. The whisky brand has partnered with the highly anticipated feature film to debut a new chapter in the Entourage storyline: the short film "Johnny for Johnnie."