News

Drone Films Tons Of Copper Taking Flight At Michter’s Distillery

October 23rd marked the arrival of tons of custom built, copper distilling equipment at the small, but highly acclaimed Michter's Distillery in Louisville, Kentucky. In an expansion of its facilities, Michter's installed a 46 foot high column still and a copper pot still doubler built by 101 year-old Vendome Copper & Brass Works.

Chivas Regal Launches First New Blend in Seven Years

Chivas Regal has introduced Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest Chivas malts.

Four Waters. Four Functions.

As various kinds of water innovation continue to surface in the beverage marketplace, broad modifiers are becoming harder to use. “Functional” or “Enhanced” water means a lot of things these days.

Poland Spring Launches Cheers Campaign Before NYC Marathon

Poland Spring® Brand 100% Natural Spring Water, the #1 beverage brand in New York City, is kicking off a “Poland Spring Cheers” campaign in the lead up to the 2014 TCS New York City Marathon on Sunday, November 2.

Diet Coke to Celebrate New Taylor Swift Album

Taylor Swift and Diet Coke are teaming up for unprecedented programming events with iHeartMedia to celebrate the release of Swift’s highly anticipated, fifth studio album, 1989, on October 27.

Veterans Day to Mark Next Chapter for New RuckPack CEO

In November of this year, just in time for Veterans Day, Derek Herrera will leave his Marine Special Operations Officer active service title behind him to enter a new chapter as the full time CEO of RuckPack.

Body Armor’s “Upgrade” Slogan Faces FTC Hearing

Body Armor, the upstart sports drink brand that hopes to topple Gatorade from its long-held category leadership, may have to face an FTC hearing over its tagline, “Upgrade Your Sports Drink.”

Press Clips: Study Links CSDs to Aging

A study recently published in the American Journal of Public Health, summarized by Time, found that daily consumption of carbonated soft drinks can age white blood cells by almost two years.