Pepsi Goes Mid-Calorie Once More, This Time with Stevia
About a month after the Coca-Cola Co. brought Coke Life, a cola made with a blend of stevia and sugar to the U.S. market, Pepsi has responded with a similarly formulated product.
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Cheribundi to Donate Portion of Online Sales for Breast Cancer Awareness Month
Cheribundi Inc., a leading producer of tart cherry juice products, announced today that they are supporting National Breast Cancer Awareness month by donating a portion of online sales of their Light Tart Cherry Juice to the American Breast Cancer Foundation.
Leading Producers of Beer, Wine, and Spirits Launch Digital Guiding Principles
Thirteen of the world’s leading producers of beer, wine, and spirits launched today the Digital Guiding Principles (DGPs), the first-ever set of global guidelines for beverage alcohol producers’ online marketing and social media use.
Tradewinds to Unveil Jimmy Buffett’s Island Tea at NACS
Tradewinds® has partnered with Margaritaville Holdings, LLC to create a line of premium, tropical-flavored island teas that are refreshing, great- tasting and made with natural flavors and natural sweeteners.
Nutegrity Offers Water-Soluble Omega-3 Emulsion for Liquid Applications
Oceans Omega’s patented technology creates a highly purified translucent emulsion, which is taste neutral, virtually odorless, shelf-stable, and can be utilized to fortify clear beverages, beverage enhancers, gels, liquid supplements and gelatin-based products.
Liquiteria Creates ‘Pink Lady’ to Fight Cancer With Polo Ralph Lauren Foundation
Liquiteria will donate 20% of the purchase price of the Pink Lady juice to The Pink Pony Fund of The Polo Ralph Lauren Foundation’s worldwide effort to expand cancer care and prevention.
ABA Elects Five Members to Board of Directors
The member elected for a first term is Steve Ford, CEO, LinPepCo Partnership. Those elected to serve for a second term are: Jerry Fowden, CEO, Cott Corporation; Seth Goldman, president and TeaEO, Honest Tea; Andrew Moore, co-president, Bigfoot Beverages; and Anthony Varni, president and CEO, Varni Brothers Corporation.
Video: Ibex and the Drinkable Yogurt Category
Drinkable yogurt sits at the intersection of the three P’s of beverage industry buzzwords — probiotic, portable, protein. Yet will this advantageous positioning be enough to carry a category?
Ariana Grande Endorses Wat-aah!, Gets Equity
In her first endorsement deal, the multiplatinum recording artist will join WAT-AAH! as an equity holder and partner.
Stevia First Corp. Obtains $1.47 Million From Institutional Investors
The Company expects that it will use such proceeds for research and development related to stevia production and for working capital and general corporate purposes, including general development efforts.
Press Clips: USA Today Challenges ABA’s Motives
The American Beverage Association announced that it wants to reduce national calorie intake, but the editorial board at USA Today was hardly impressed.
Hach and VitalSensors Technologies Announce Beverage Partnership
Hach is pleased to announce a new partnership with VitalSensors Technologies. VitalSensor’s Inline Infrared Sensors have now been added to Hach’s comprehensive product portfolio for monitoring critical quality parameters in beer, wine and soft drink production.
Little Me Tea Available in Meijer Grocery Stores
Little Me Tea will now be sold in 213 Meijer Grocery Stores in five states including Kansas, Illinois, Indiana, Ohio and Michigan.
Evian and French Fashion House Kenzo Release Limited-Edition Bottle
This year, evian® and French fashion house KENZO collaborated to design the 2015 evian Limited Edition bottle.