SKYY Vodka Unveils “West of Expected” Marketing Campaign
Developed by Venables Bell & Partners, SKYY’s campaign rethinks nightlife conventions with a fresh and irresistible voice inspired by the brand’s innovative roots.
News
Door County Distillery Awarded in Two International Spirits Competitions
The distillery’s gin and Luminous vodka were both named Double-Gold medal winners in the San Francisco World Spirits Competition, with the single-malt whisky scoring a silver medal. These honors came days after the same spirits were recognized at the Ultimate Spirits Challenge in New York City.
Sensient Flavors Launches Hispanic-Inspired Beverage Flavors
The U.S. Hispanic population is expected to reach 61.1 million by 2017, according to the U.S. Census Bureau. Rich in diversity, this group has growing potential to influence and inspire flavor trends in the U.S.
Nestle Debuts Line of Pure Life Exotics Sparkling Water
Nestle® Pure Life®, the #1 bottled water brand in the U.S. by volume, today announced the expansion of its product portfolio with the introduction of Nestle ® Pure Life® Exotics™ Sparkling Water, a line of unsweetened sparkling water with unique, bold, and all-natural exotic fruit flavors.
Fresh Advantage to Open High Pressure Processing Facility on July 21
Fresh Advantage, located at 18 Electronics Avenue, will be opening for business on July 21, 2014.
What is Aseptic Processing?
Aseptic processing has become a vital element for many successful beverage products like Bai and Vita Coco due to its ability to allow products to be shipped at room temperature without fear of spoilage. But how does Aseptic processing work and how does it differ from hot, cold, high-pressure and other processing options?
Hain Celestial’s Dreamy New Packaging
The organic products company announced Tuesday that it has redesigned the packaging of its Dream brand of alternative dairy products.
Natural Wayz Wholesale Supports Jennifer Persia Memorial Fund
During the month of August, Natural Wayz Wholesale will be donating a portion of all sales towards this fund started at Jennifer’s Sterling High School.
LaCroix Named ‘National Vendor of the Year’ by Lamb’s Markets
Selected unanimously by Lamb’s store managers and support staff, LaCroix’s clean nutritionals and twelve naturally refreshing flavors confirm Lamb’s confidence in LaCroix’s relevance and success in the natural foods channel.
Christie Communications Named Agency of Record by Agro Innova
Christie Communications (www.christiecomm.com) a leading international strategic branding and communications agency, is proud to announce that it has been retained by Agro Innova to support the launch of their antioxidant-rich, gluten- free cacao smoothies, Suavva’s (www.suavva.com) branding and communications programs.
Channel Check: Energy Drinks
There’s some shifting down the line and an even bigger shift looming up the line as well. The big encroaching shift is that Monster is getting ever-closer to displacing Red Bull on a cumulative basis for overall sales.
Milagro Tequila Launches UNICO, Second Edition
Following the success of the first edition, the extremely rare expression combines aged silver tequila with rare barrel-aged reposado and añejo reserves, creating a super-premium joven blend.
Phillips Distilling Company Introduces UV Sugar Crush Vodka
UV Sugar Crush is distilled four times for premium quality and delicious flavor. Offering light, mixed fruit candy on the nose, the vodka offers a slowly intensifying taste with a lingering finish, according to Phillips.
Lassonde Industries to Acquire Apple & Eve for $150 Million
The acquisition gives Lassonde its most identifiable consumer packaged goods brand, which could help the Quebec-based company make a greater push below the border.