News

Campari’s Espolon Tequila Launches a Bourbon Barrel-Finished Anejo

In using a technique pioneered by the distiller, the first of its kind in Mexico, this innovative process takes white oak-aged tequila and finishes it for two to three months in heavily charred American bourbon barrels allowing the liquid to take on the complex, rich flavor for which bourbon whiskey is famous.

‘tude to Launch Honey Crisp Flavor

Recognizing that variety is truly the spice of life, ‘tude Juice™ is launching their limited edition, seasonal “Honey Crisp” flavor.

Food for Sleep Announces Nationwide Launch

A team in Cambridge, Massachusetts has created a safer sleep aid with Food for Sleep, a 2 ½ ounce beverage made from foods clinically demonstrated to promote healthy sleep.

Pinnacle Vodka Adds New CranApple Flavor

"CranApple was created to embody one of our favorite flavor fusions: sweet apples and tart cranberries," said Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory.

Tequila CAZADORES Launches New Packaging

The most distinctive feature of Tequila CAZADORES new look is a redesigned bottle with a unique and stylish shape that showcases the spirit's premium essence. An embossed neck references 1922, reminding consumers of a long-standing heritage, rich tradition and time-tested recipe.

Eye on the Market: Beverage Pricing in East L.A.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

Jones Soda Announces Return of Halloween Flavors

Jones Soda Co. (OTCQB: JSDA), a leading premium beverage company known for its unique flavors, today announced its Halloween-themed eight ounce sodas are returning to the shelves of Target locations nationwide.

Harmless Harvest Earns Fair Trade Certification

In its assessment, Fair for Life praised Harmless Harvest as being “meticulous about setting up their business to benefit fair trade, the environment, and health.”

Diageo Opens Visitor Center at Stitzel-Weller

At a ribbon-cutting ceremony this morning to celebrate the opening of the Bulleit Frontier Whiskey Experience at Stitzel-Weller, Diageo shared plans for additional renovations to the historic Louisville distillery, and the Kentucky Distillers’ Association announced that Stitzel-Weller will be the newest stop on the Kentucky Bourbon Trail tour.

Report: Beverages Influence Restaurant Visits

More than a fifth of consumers say that beverages influence them when it comes to choosing a restaurant, according to a report by Technomic, a research and consulting firm.